TTS Group has teamed up with RichRelevance to make online shopping easier and quicker for parents and teachers stocking up on school supplies. The latter’s Recommend technology is being used to tailor shopping journeys using real-time consumer behaviour. We have seen huge success since partnering with RichRelevance. In the first month of implementation, we saw a significant increase in sales on products that were personally recommended to our customers, says Jon Vasey, head of e-commerce at TTS Group. Children grow up quickly and the products that our customers purchase may change significantly from month to month. Using RichRelevance’s Recommend solution, we can target product recommendations for different age groups that match our customers™ immediate needs.
Rich Relevance has been selected by TTS Group to deliver highly unique and customisable experiences for busy parents and teachers. The educational retailer uses Recommend™ to curate unique shopping journeys based on real-time customer behaviour on the website.
TTS has a vast catalogue of products from teaching materials to stationery and furniture that cater for different age groups ranging from early years through to primary and secondary schools. With RichRelevance’s Recommend solution, customers are quickly directed to the product pages based on related items they are browsing. Since the implementation, TTS has seen an increase in sales and repeat customer visits.
Data-driven recommendation technology delivers highly personalised customer experience
Reading, UK – 8 September 2015– RichRelevance®, the global leader in omnichannel personalisation, has been selected by TTS Group to deliver highly unique and customisable experiences for busy parents and teachers. The educational retailer uses Recommend™ to curate unique shopping journeys based on real-time customer behaviour on the website.
TTS has a vast catalogue of products from teaching materials to stationery and furniture that cater for different age groups ranging from early years through to primary and secondary schools. With RichRelevance’s Recommend solution, customers are quickly directed to the product pages based on related items they are browsing. Since the implementation, TTS has seen an increase in sales and repeat customer visits.
“We have seen huge success since partnering with RichRelevance. In the first month of implementation, we saw a significant increase in sales on products that were personally recommended to our customers,” said Jon Vasey, Head of eCommerce at TTS Group.
“Children grow up quickly and the products that our customers purchase may change significantly from month to month. Using RichRelevance’s Recommend solution, we can target product recommendations for different age groups that match our customers’ immediate needs.”
Personalised recommendations for each customer are formulated based on their previous searches, views on the website, purchase history, and peers’ shopping preferences.
Since the implementation, TTS has seen a significant increase in average order value, and engagement levels with recommended products have had an increase of 9 per cent click through on products that have been recommended to valued customers.
“TTS came to us having seen the success of our personalisation solution being implemented by major retailers,” said Matthieu Chouard, Vice President and General Manager of EMEA, RichRelevance. “TTS is home to innovative, educational resources with a vast catalogue of products to choose from. The online shopping website has an established UK presence, with ambitious plans to scale the business. We are excited to be part of the journey to deliver more valuable shopping experiences for TTS’ customers and improve their bottom line as a result.”
For more information on RichRelevance solutions, please visit: RichRelevance Solutions
RichRelevance®, the world leader in omnichannel customisation, has been selected by Petit Bateau to provide a superior customer experience across its online properties in five countries: France, UK, Italy, Germany and Belgium. Online visitors in these countries engage with personalised recommendations on the home, category, search results, item, add-to-cart and cart pages on Petit Bateau. Personalisation has become not only an organisational initiative, but also a key approach to improving brand perception among clients
RichRelevance, a leader in omnichannel customisation, has been selected by Petit Bateau to provide a superior customer experience across its online properties in five countries: France, UK, Italy, Germany and Belgium. Online visitors in these countries engage with personalised recommendations on the home, category, search results, item, add-to-cart and cart pages on Petit Bateau. Personalisation has become not only an organisational initiative, but also a key approach to improving brand perception among clients
Premier French brand Petit Bateau relies on RichRelevance to provide an online shopping experience in line with the high quality of its children’s apparel line
Paris, France – September 1, 2015 – RichRelevance®, the world leader in omnichannel customization, has been selected by Petit Bateau to provide a superior customer experience across its online properties in five countries: France, UK, Italy, Germany and Belgium. Online visitors in these countries engage with personalised recommendations on the home, category, search results, item, add-to-cart and cart pages on Petit Bateau. Personalisation has become not only an organisational initiative, but also a key approach to improving brand perception among clients.
In the months following the implementation of RichRelevance’s Recommend™ solution, Petit Bateau has tripled its sales attributable to recommendations. Similarly, the recommendation module on the add-to-cart page has seen an impressive 18% clickthrough rate, in spite of its typical position at the end of the customer purchase process.
“RichRelevance put forth a proposal that was well beyond our initial target, with a much broader offering. Although we were looking for a basic recommendation solution at first, we soon realised that we could be more ambitious and extend our scope of personalization,” said Christel Hennion, Marketing and Digital Director for Petit Bateau.
RichRelevance solutions enable Petit Bateau to deliver a more engaging shopping experience for its loyal clients, who most frequently use recommendations to navigate the website. User behaviour analysis has shown that loyal customers viewed three times more products and bought twice as much as other clients.
Because the majority of clients visiting the Petit Bateau sites may not know exactly which products they want, Recommend offers product suggestions and alternatives. Each year, Petit Bateau releases more than 2000 products and RichRelevance allows customers to navigate easily through new collections to quickly and intuitively find the products they want.
“Petit Bateau represents the gold standard in the field of fashion. We are very proud to partner with a globally recognised brand, and to partner with their teams to innovate in personalisation so that their customers are exposed to a maximum range of relevant products, “said Matthieu Chouard, VP and General Manager of EMEA, RichRelevance.
RichRelevance solutions are designed specifically for retailers and brands to improve their customers’ online shopping experience. Key members of the RichRelevance management team were responsible for technological developments at Amazon, Overstock and Walmart Labs, bringing an unmatched understanding of the complexities and challenges of omnichannel retailing to clients.