Retailers also invited to share and learn at RichRelevance’s roundtable and educational luncheon: “Respecting the Shopper: Creating & Maintaining Loyalty in a Cross Channel World”
San Francisco, CA – Feb. 24, 2010 –– RichRelevance™, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced that CEO David Selinger will be presenting on the topic of effective uses of augmented reality (AR) for retailers and brands at the upcoming National Retail Federation Innovation and Marketing Conference at The Westin St. Francis in San Francisco. RichRelevance is also hosting an educational roundtable luncheon at the event.
• The multimedia presentation, “Retail Innovation: Does Augmented Reality (AR) Fit Your Strategy?”, will be held on Thursday, March 4 at 12:35 p.m. PST and will feature specific examples of practical (and impractical) uses of AR, methods to evaluate its effectiveness, and tips on how to maximize its benefits throughout the entire customer lifecycle and across multiple consumer touch-points.
• The roundtable, entitled “Respecting the Shopper: Creating & Maintaining Loyalty in a Cross-Channel World,” will take place on Wednesday, March 3 from 11:30 a.m. to 12:30 p.m. PST. Attendees will glean specific insights on creating a better cross-channel experience from Selinger, who pioneered personalization R&D at Amazon.com and recently presented critical cross-channel findings at the NRF Big Show. The roundtable will also provide attendees an opportunity to discuss how to understand consumers’ needs and leverage that understanding to create a mutually beneficial relationship between shoppers and retailers.
“Digital tools have hit the mainstream, influencing the way we shop and, in some cases, causing extremes in customer satisfaction or frustration on the part of consumers,” said Selinger. “More than ever, retailers need to respect the shopper and provide them with a relevant and consistent experience – no matter how or where they choose to interact with the brand. This can be as simple as consistent pricing across channels, or as cutting-edge as an augmented reality application that offers a virtual fitting room. The most important thing is that the retailer offers a highly relevant and personalized experience throughout the customer relationship.”
RichRelevance is also pleased to join Bazaarvoice and Sapient in a conference kick-off event on March 2 at Top of The Mark at the Mark Hopkins Hotel during the show. This networking opportunity will connect some of the brightest minds and biggest ideas in e-commerce during an evening of magic and fun. For more information and to RSVP, please visit: https://richrelevance.com/magic/.
About RichRelevance
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at Amazon.com, RichRelevance helps retailers increase revenues by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit www.richrelevance.com.
Online buying is on the rise. U.S. shoppers spent $39 billion on the Web in the fourth quarter (ending Dec. 31) last year, up 3% from the year before, according to research company comScore. That number is expected to surge as more companies offer their wares online, and services such as eBay‘s PayPal and Google‘s Checkout, which just got a new vice president of commerce, streamline the buying process.
The Bottom Line: “If you are in retail ecommerce, RichRelevance should be on your short list.”
San Francisco – February 4, 2010 – RichRelevance™ today announced that a new, independent research report published by the Patricia Seybold Group has identified RichRelevance as a leader in personalized recommendations for retail e-commerce sites. According to the report, available here, RichRelevance stands apart for the breadth of its performance: its strengths in technology, relationships, and operations drive success for clients such as Walmart, Sears, Burton, and Wine.com, among others. RichRelevance scores high marks across all categories evaluated by the Patricia Seybold Group and receives the top possible scores in “Guidance and Advice,” “Recommendation Structure,” and “Operations” categories.
The report also drills into specific capabilities that elevate the company and its product suite in the market, including:
· “A broad range of recommendation strategies [that] make it possible to present a recommendation in any situation and explain it to the consumer.”
· “A strong customer relationship model, with a sales and deployment team giving way to an account manager and executive sponsor for ongoing care. Merchants working with RichRelevance can learn how to be effective with recommendations.”
· “Demonstrated availability – 99.99 percent to date; and scalability – 200 million recommendations per day, and 5 billion in a week during 2009 holiday shopping, without exceeding 60 ms response time.”
“Recommendations are hot; solving problems from order size to search to personalization,” said report author Susan E. Aldrich, senior vice president and senior consultant, Patricia Seybold Group. “If you are in retail ecommerce, RichRelevance should be on your short list.”
“Building on my experience at both Amazon and Overstock.com, I have strived to create a company and product suite that includes everything a large retailer needs to succeed: the best technology, an iron-clad infrastructure and easy access to a team that really understands the requirements of retail and retail merchandising,” said David Selinger, CEO of RichRelevance. “It is very gratifying to be acknowledged for precisely these efforts by the Patricia Seybold Group, and we’re excited to continue to expand our team and product suite in 2010 to enable some entirely new ways to engage and connect with customers throughout the shopping lifecycle.”
About RichRelevance
RichRelevance is the leading provider of next-generation personalization and product recommendation tools for enterprise-class eCommerce sites, including Sears.com, BassPro.com and Walmart.com. The company’s suite of SaaS-based offerings, including RichRecs™, RichMail™, and MyRecs™, are easily integrated and drive a range of key performance indicators by enhancing the entire shopping lifecycle, from engagement through conversion to re-engagement. Built on the enRICH™ platform, RichRelevance products offer robust merchandiser controls and employ over 40 different recommendation types with cross-placement optimization and a closed-feedback loop to display relevant, clearly-explained product recommendations. Founded and led by the former head of Amazon’s Personalization R&D team, RichRelevance is headquartered in San Francisco.
By integrating recommendations with other systems, e-retailers enhance the just-for-you experience.
At BikeSomeWhere.com, CEO Jeff Stone figured there must be a better route to serving up personalized content to his customers. So he turned to two technology vendors, one that specializes in product recommendations and the other in site search, and asked them to work together to give his customers a shopping experience more suited to their interests.
As a merchant, you may consider yourself to be multichannel. But the customer views your bricks-and-mortar stores and Website as one entity, according to a survey shown Monday at the National Retail Federation’s Annual Convention and Expo.
RichRelevance also hand-selected to showcase new Fashionista social shopping application as part of exclusive Innovation Station during the conference
San Francisco, CA and New York, NY – January 8, 2010 –– RichRelevance™, the leading provider of next-generation personalization and product recommendation tools for enterprise-class eCommerce sites, today announced that CEO David Selinger will join renowned retail expert Paco Underhill, CEO of Envirosell and best-selling author of Why We Buy, to present fresh findings on consumer retailing and holiday shopping behavior at the upcoming National Retail Federation’s 99th Annual Convention and EXPO. The multimedia presentation will be held Monday, January 11 at 3 p.m. EST in Hall E of the Jacob K. Javitz Convention Center and will feature interviews with real consumers on their shopping experience across multiple retail channels. Building on these street interviews, Selinger and Underhill will reveal new ways that retailers can create the best customer experience – online and offline – in 2010.
“The retail experience for consumers is changing rapidly, and there is a huge opportunity for multichannel retailers to step up their game,” said RichRelevance CEO David Selinger. “I am excited to team up with Paco and Envirosell to reveal the concrete steps that retailers must take this year to create a more engaging customer experience that is completely consistent across the store, web and call center.”
Paco Underhill, whose company Envirosell has tracked consumer behavior for over 25 years, commented that, “Americans have started to re-open their wallets. That’s the good news.” He added, “The challenge is that they are spending much more carefully. This year’s NRF gathering is about paying attention to the new paradigm.”
RichRelevance has also been selected to showcase its new augmented reality fitting room application, Fashionista, at the NRF’s Innovation Station, where it will join other solutions that bring the very best in technology and practical solutions to address the industry’s biggest challenges. Fashionista integrates three hot technologies – augmented reality, motion capture, and real-time personalization – to create a more social and intuitive way to shop online. More information on Fashionista can be found at http://richrelevance.com/products#fashionista.
About RichRelevance
RichRelevance is the leading provider of next-generation personalization and product recommendation tools for enterprise-class eCommerce sites, including Sears.com, BassPro.com and Walmart.com. The company’s suite of SaaS-based offerings, including RichRecs™, RichMail™, and MyRecs™, are easily integrated and drive a range of key performance indicators by enhancing the entire shopping lifecycle, from interception through engagement to re-interception. Built on the enRICH™ platform, RichRelevance products offer robust merchandiser control and employ over 40 different recommendation types with cross-placement optimization and a closed-feedback loop to display relevant, clearly-explained product recommendations. Founded and led by the former head of Amazon’s Personalization R&D team, RichRelevance is headquartered in San Francisco.
About Envirosell
Founded by Paco Underhill, Envirosell is the premier consumer behavior research and consulting agency for commercial environments, integrating analysis of layout, merchandising and operations. With 25 years of experience conducting in-store research for major consumer product manufacturers, retailers, banks, restaurants and design agencies, Envirosell boasts a client list that includes almost half of the Fortune 50 list. To each project Envirosell brings internationally recognized experience and unmatched processing skills, understanding the dynamics of shopping behavior and the factors that impact the customer experience as well as the actual purchase decision. Envirosell is based in New York with offices in Tokyo, Milan, Moscow, Mexico City, São Paulo and Bangalore.