RichRelevance and Envirosell’s Paco Underhill to Present New Findings on Consumer Retailing at NRF Big Show

RichRelevance also hand-selected to showcase new Fashionista social shopping application as part of exclusive Innovation Station during the conference

San Francisco, CA and New York, NY – January 8, 2010 –– RichRelevance™, the leading provider of next-generation personalization and product recommendation tools for enterprise-class eCommerce sites, today announced that CEO David Selinger will join renowned retail expert Paco Underhill, CEO of Envirosell and best-selling author of Why We Buy, to present fresh findings on consumer retailing and holiday shopping behavior at the upcoming National Retail Federation’s 99th Annual Convention and EXPO. The multimedia presentation will be held Monday, January 11 at 3 p.m. EST in Hall E of the Jacob K. Javitz Convention Center and will feature interviews with real consumers on their shopping experience across multiple retail channels. Building on these street interviews, Selinger and Underhill will reveal new ways that retailers can create the best customer experience – online and offline – in 2010.

“The retail experience for consumers is changing rapidly, and there is a huge opportunity for multichannel retailers to step up their game,” said RichRelevance CEO David Selinger. “I am excited to team up with Paco and Envirosell to reveal the concrete steps that retailers must take this year to create a more engaging customer experience that is completely consistent across the store, web and call center.”

Paco Underhill, whose company Envirosell has tracked consumer behavior for over 25 years, commented that, “Americans have started to re-open their wallets. That’s the good news.” He added, “The challenge is that they are spending much more carefully. This year’s NRF gathering is about paying attention to the new paradigm.”

RichRelevance has also been selected to showcase its new augmented reality fitting room application, Fashionista, at the NRF’s Innovation Station, where it will join other solutions that bring the very best in technology and practical solutions to address the industry’s biggest challenges. Fashionista integrates three hot technologies – augmented reality, motion capture, and real-time personalization – to create a more social and intuitive way to shop online. More information on Fashionista can be found at

About RichRelevance
RichRelevance is the leading provider of next-generation personalization and product recommendation tools for enterprise-class eCommerce sites, including, and The company’s suite of SaaS-based offerings, including RichRecs™, RichMail™, and MyRecs™, are easily integrated and drive a range of key performance indicators by enhancing the entire shopping lifecycle, from interception through engagement to re-interception. Built on the enRICH™ platform, RichRelevance products offer robust merchandiser control and employ over 40 different recommendation types with cross-placement optimization and a closed-feedback loop to display relevant, clearly-explained product recommendations. Founded and led by the former head of Amazon’s Personalization R&D team, RichRelevance is headquartered in San Francisco.

About Envirosell
Founded by Paco Underhill, Envirosell is the premier consumer behavior research and consulting agency for commercial environments, integrating analysis of layout, merchandising and operations. With 25 years of experience conducting in-store research for major consumer product manufacturers, retailers, banks, restaurants and design agencies, Envirosell boasts a client list that includes almost half of the Fortune 50 list. To each project Envirosell brings internationally recognized experience and unmatched processing skills, understanding the dynamics of shopping behavior and the factors that impact the customer experience as well as the actual purchase decision. Envirosell is based in New York with offices in Tokyo, Milan, Moscow, Mexico City, São Paulo and Bangalore.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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