RichRelevance to Present on Effective Use of Augmented Reality at NRF Retail Innovation & Marketing Conference

Retailers also invited to share and learn at RichRelevance’s roundtable and educational luncheon: “Respecting the Shopper: Creating & Maintaining Loyalty in a Cross Channel World”

San Francisco, CA – Feb. 24, 2010 –– RichRelevance™, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced that CEO David Selinger will be presenting on the topic of effective uses of augmented reality (AR) for retailers and brands at the upcoming National Retail Federation Innovation and Marketing Conference at The Westin St. Francis in San Francisco. RichRelevance is also hosting an educational roundtable luncheon at the event.

• The multimedia presentation, “Retail Innovation: Does Augmented Reality (AR) Fit Your Strategy?”, will be held on Thursday, March 4 at 12:35 p.m. PST and will feature specific examples of practical (and impractical) uses of AR, methods to evaluate its effectiveness, and tips on how to maximize its benefits throughout the entire customer lifecycle and across multiple consumer touch-points.

• The roundtable, entitled “Respecting the Shopper: Creating & Maintaining Loyalty in a Cross-Channel World,” will take place on Wednesday, March 3 from 11:30 a.m. to 12:30 p.m. PST. Attendees will glean specific insights on creating a better cross-channel experience from Selinger, who pioneered personalization R&D at and recently presented critical cross-channel findings at the NRF Big Show. The roundtable will also provide attendees an opportunity to discuss how to understand consumers’ needs and leverage that understanding to create a mutually beneficial relationship between shoppers and retailers.

“Digital tools have hit the mainstream, influencing the way we shop and, in some cases, causing extremes in customer satisfaction or frustration on the part of consumers,” said Selinger. “More than ever, retailers need to respect the shopper and provide them with a relevant and consistent experience – no matter how or where they choose to interact with the brand. This can be as simple as consistent pricing across channels, or as cutting-edge as an augmented reality application that offers a virtual fitting room. The most important thing is that the retailer offers a highly relevant and personalized experience throughout the customer relationship.”

RichRelevance is also pleased to join Bazaarvoice and Sapient in a conference kick-off event on March 2 at Top of The Mark at the Mark Hopkins Hotel during the show. This networking opportunity will connect some of the brightest minds and biggest ideas in e-commerce during an evening of magic and fun. For more information and to RSVP, please visit:

About RichRelevance
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at, RichRelevance helps retailers increase revenues by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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