Patricia Seybold Group Identifies RichRelevance as a Leader in Personalized Recommendations

The Bottom Line: “If you are in retail ecommerce, RichRelevance should be on your short list.”

San Francisco – February 4, 2010 – RichRelevance™ today announced that a new, independent research report published by the Patricia Seybold Group has identified RichRelevance as a leader in personalized recommendations for retail e-commerce sites. According to the report, available here, RichRelevance stands apart for the breadth of its performance: its strengths in technology, relationships, and operations drive success for clients such as Walmart, Sears, Burton, and, among others. RichRelevance scores high marks across all categories evaluated by the Patricia Seybold Group and receives the top possible scores in “Guidance and Advice,” “Recommendation Structure,” and “Operations” categories.

The report also drills into specific capabilities that elevate the company and its product suite in the market, including:

· “A broad range of recommendation strategies [that] make it possible to present a recommendation in any situation and explain it to the consumer.”
· “A strong customer relationship model, with a sales and deployment team giving way to an account manager and executive sponsor for ongoing care. Merchants working with RichRelevance can learn how to be effective with recommendations.”
· “Demonstrated availability – 99.99 percent to date; and scalability – 200 million recommendations per day, and 5 billion in a week during 2009 holiday shopping, without exceeding 60 ms response time.”

“Recommendations are hot; solving problems from order size to search to personalization,” said report author Susan E. Aldrich, senior vice president and senior consultant, Patricia Seybold Group. “If you are in retail ecommerce, RichRelevance should be on your short list.”

“Building on my experience at both Amazon and, I have strived to create a company and product suite that includes everything a large retailer needs to succeed: the best technology, an iron-clad infrastructure and easy access to a team that really  understands the requirements of retail and retail merchandising,” said David Selinger, CEO of RichRelevance. “It is very gratifying to be acknowledged for precisely these efforts by the Patricia Seybold Group, and we’re excited to continue to expand our team and product suite in 2010 to enable some entirely new ways to engage and connect with customers throughout the shopping lifecycle.”

About RichRelevance
RichRelevance is the leading provider of next-generation personalization and product recommendation tools for enterprise-class eCommerce sites, including, and The company’s suite of SaaS-based offerings, including RichRecs™, RichMail™, and MyRecs™, are easily integrated and drive a range of key performance indicators by enhancing the entire shopping lifecycle, from engagement through conversion to re-engagement. Built on the enRICH™ platform, RichRelevance products offer robust merchandiser controls and employ over 40 different recommendation types with cross-placement optimization and a closed-feedback loop to display relevant, clearly-explained product recommendations. Founded and led by the former head of Amazon’s Personalization R&D team, RichRelevance is headquartered in San Francisco.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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