Lingerie Shopping Becomes More Intimate at

Unique personalised product recommendations make lingerie and swimwear shopping more enjoyable and stress-free for online shoppers

Reading, UK, 16 April 2015 – is making online lingerie shopping much more intimate and stress-free with personalised customer experiences. The ecommerce brand is partnering with RichRelevance, the global leader in omnichannel personalisation, to recommend seasonal products for customers selected from thousands of options available on the website. Every shopping experience is unique, and curated especially for each shopper based on their individual preferences and’s expertise. is using RichRelevance’s Recommend solution to deliver shopper-specific, data-driven product recommendations for each customer interaction across any channel. Through Recommend, will be able to dynamically up-sell and cross-sell merchandise to increase sales and average order value (AOV), while creating a more engaging overall shopping experience for consumers.

Matthieu Chouard, EMEA Vice President and General Manager at RichRelevance, says:

“ has always put its customers at the heart of its business. Shopping for lingerie online can be stressful and confusing, but the team has a lot of expertise that can help customers quickly and easily find the products, styles and sizes they want. With personalised recommendations, customers are guided through the online catalogue based on their individual preferences.”

“Currently, over 1.2 million shoppers visit the website each month. By tapping into their existing customer data and shopping patterns, and combining this with our advanced data analytics expertise, will be the ultimate online destination for lingerie and swimwear in the UK and internationally,” said Tom Fitzgibbons, Head of Web and Insight at

Share :

This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
Related Posts

Leave Your Comment