Retail Technology – Sweaty Betty embraces personalisation

Women’s retailer integrates customer feedback as part of strategy to deliver comprehensive product information and a personalised online shopping experience Sweaty Betty recently revealed it has selected RichRelevance to deliver dynamic e-commerce personalisation for its customers online, to drive sales and increase customer engagement.

By integrating RichRelevance’s personalisation technology online, the women’s boutique activewear retailer will be able to cross reference shopping behaviour with data on fitness wear products, the type of activity products are best suited to, brands available and product specifications to create a more customer-centric user experience.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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