Retail Technology – Sweaty Betty embraces personalisation

Women’s retailer integrates customer feedback as part of strategy to deliver comprehensive product information and a personalised online shopping experience Sweaty Betty recently revealed it has selected RichRelevance to deliver dynamic e-commerce personalisation for its customers online, to drive sales and increase customer engagement.

By integrating RichRelevance’s personalisation technology online, the women’s boutique activewear retailer will be able to cross reference shopping behaviour with data on fitness wear products, the type of activity products are best suited to, brands available and product specifications to create a more customer-centric user experience.

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