Twenty-one years ago, a year before the first web browser appeared, Walmart’s Teradata data warehouse exceeded a terabyte of data and kicked off a revolution in supply-chain analytics. Today Hadoop is doing the same for demand-chain analytics. The question is, will we just add more zeros to our storage capacity this time or will we learn from our data warehouse infrastructure mistakes?These mistakes include:
- data silos,
- organizational silos, and
- confusing velocity with response time
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Uncomfortable. Adversarial. A Darwinian struggle for survival.
These are all terms used to describe Amazon CEO Jeff Bezos’ relationship with his staff, according to four former Amazonians who have branched off from the e-commerce giant to start their own businesses.
Dave Cotter, Dave Selinger, Nadia Shouraboura and Kristina Wallender joined Bloomberg writer Brad Stone (author of “The Everything Store: Jeff Bezos and the Age of Amazon”) at a Churchill Club event Thursday to discuss what they had each learned from Amazon’s unique corporate culture and Bezos’ management style.
The panelists all agreed that Bezos’ demanding attitude and “maniacal focus on the right answer” have helped the company grow to a $150 billion business whose stock continues to surge despite posting losses in several quarters.
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Sweaty Betty customers to benefit from meaningful product recommendations when shopping online, powered by RichRelevance
Reading, UK, 23rd October 2013: RichRelevance®, the global leader in omni-channel personalisation, today announced it will add women’s boutique fitness retailer Sweaty Betty to its growing list of leading British retail customers. Sweaty Betty selected RichRelevance to deliver dynamic e-commerce personalisation, which will drive sales and increase customer engagement.
By integrating RichRelevance’s personalisation technology online, Sweaty Betty will be able to cross reference shopping behaviour with data on fitness-wear products, the type of activity products are best suited to, brands available and product specifications to create a more customer-centric user experience. Visitors browsing the site will now see product recommendations, which adjust in real-time and provide each customer with suggestions relevant to their own specific fitness needs.
“At a time when consumers have an increasing range of sportswear options at their fingertips, Sweaty Betty felt that a customer-centric, personalised e-commerce strategy was essential to the development of their business” said Darren Hitchcock, vice president of UK and Europe, RichRelevance.
“Where the growing range of options available to consumers online can sometimes cause frustration, personalisation builds trust and loyalty by providing a streamlined and efficient online shopping experience, which is specifically tailored to individual customers” continued Hitchcock.
RichRelevance’s approach to personalisation is the only one on the market that uses 100 independent algorithms (recommendation types) and then determines, in real time, which is best suited to a particular customer’s needs.
“The ability to capture and maintain the attention of customers is more challenging than ever before. We are constantly looking for opportunities to deliver a best-in-class online experience to help us stand out from the crowd. Moving further towards a personalised online experience was a natural next step for Sweaty Betty, as we aim to reflect and amplify our award winning in-store customer service on our Digital Flagship. We chose RichRelevance to help us deliver a more personal shopping experience as they intuitively understand our brand and how we can translate this very personal experience into the online space.” says Aalish Yorke-Long, Head of Ecommerce, Sweaty Betty.
About RichRelevance
RichRelevance is the global leader in omni-channel personalisation. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile. RichRelevance drives more than one billion decisions every day, and has delivered over $8 billion in attributable sales to its clients, which include Walmart, Marks & Spencer and Cdiscount. Recently, the company opened its cloud-based platform to allow clients to easily merge disparate data sources and build real-time applications tailored to their specific business needs. RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 10 offices around the globe. For more information, please visit www.richrelevance.com.
About Sweaty Betty
Born in the heart of London’s Notting Hill, Sweaty Betty has been ensuring style meets performance in women’s fitness clothing for over 13 years. The aim is to ‘inspire women to find empowerment through fitness’. Now with over 30 Sweaty Betty boutiques around the UK, including concessions in world famous department stores Harrods and Selfridges, Sweaty Betty active wear has become synonymous with innovative, feminine designs for enhanced performance.
Chicago—Marketing creatives and their data scientist colleagues had a meeting of the minds today at the Direct Marketing Association’s annual conference and expo here. A panel representing the two groups discussed the tension that exists between them and agreed that coordinating their talents would pay off in better-performing campaigns.
“There is a tension between the “Mad Men’ and the “Math Men’; both camps have a passion about the customer but have different approaches,” said Doug Bryan, principal sales engineer at marketing personalization company RichRelevance Inc.
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Throughout Monday’s plenary sessions, a key message from panelists was the need for directors to blend quantitative—harder—data with qualitative—softer—complements. For example, a focus on shareholder return but with a stakeholder view, the intersection of situational awareness and the ability to use intuition, or the need to harness qualitative data with application of context. In an interview with Jeffrey M. Cunningham, managing director and senior advisor of the National Association of Corporate Directors, RichRelevance Co-founder and CEO David Selinger shared how directors can bring big data into the boardroom.
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The average U.S. shopper may well be checking her cell phone while shopping for apparel in-store. But she’s not necessarily showrooming for a better deal online. Today’s savvy retailers are enhancing the in-store shopping experience with mobile functions that can direct shoppers to specific items in a big store, send valuable instant coupons and more.
Such mobile functions make sense, considering the majority (61%) of cell phone users in the U.S. have smartphones, according to the Pew Internet & American Life Project. But until recently, retailers had primarily viewed mobile as a separate selling channel.
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