RichRelevance, which specializes in “omnichannel personalization” has launched Relevance in Store, which it describes as “the next era of data-driven retail”. It’s a strategic initiative that gives retailers a blueprint and tool kit for optimising the in-store experience to drive product discovery, consideration and sales.
RichRelevance has been selected by UK fashion retailer East, and European fashion and lifestyle site, 3 Suisses, to deliver a customisable online shopping experience. By using the service, both companies will be able to tap into real-time data to tailor different style recommendations and help online shoppers find what they need quickly and efficiently.
RichRelevance named best marketing & advertising technology based on market vision, growth and client success
San Francisco, CA – May 21, 2014 –– RichRelevance®, the global leader in omnichannel personalization, today announced the company received the San Francisco Business Times 2014 Bay Area Tech & Innovation Award for the best marketing and advertising technology. The award, determined by a panel of independent judges and reporters, picks out the Bay Area’s most innovative and enterprising technology companies for their role in fueling the economy and transforming every area of technology. RichRelevance is recognized alongside the region’s most promising tech innovators, including Dropbox, Glassdoor, AirBnB, Lyft and others, with a full profile available online at the San Francisco Business Journal.
“It is as honor to be called out with the groundbreaking companies that are changing business and our lives,” said Eduardo Sanchez, President of RichRelevance. “We’re entering a new era as consumers where we expect a consistent – and stand-out – experience no matter where, when and how we shop. I’m excited to work on this challenge with amazing clients, partners and employees every day, and I want to share this award with them.”
RichRelevance currently ranks #1 for personalization in both the US and EMEA based on its proven, real-time infrastructure and fully integrated product suite. More than 175 market-leading companies rely on RichRelevance to turn customer data into a differentiated and memorable consumer experiences. With RichRelevance, retailers and brands can finally use a single view of the customer to deliver the most relevant content, products, promotion and offers to the right shopper at the right time – and drive real business results.
The company has a long history of innovation, including pioneering Shopping Media to connect retailers, advertisers and consumers on retail sites to drive the consumer’s shopping experience when they are actively making purchasing decisions. Most recently, RichRelevance debuted Relevance in Store, a strategic initiative that optimizes the in-store experience to drive product discovery, consideration and sales.
While e-commerce is booming, omni-channel retailing still only accounts for 16% of sales outside the grocery sector. But that is all set to change as mobile technology is put to use to offer a personalised, omni-channel experience to retailers in stores – by merging online and offline data in real time.
New strategic initiative provides world-class technology, consulting services and a full-scale test lab to empower retailers to quickly & easily build custom applications that support and inspire shoppers in the store
San Francisco, CA – May 20, 2014 –– RichRelevance®, the global leader in omnichannel personalization, today announced Relevance in Store, the next era of data-driven retail. Relevance in Store is a new strategic initiative that gives retailers a blueprint and tool kit for optimizing the in-store experience to drive product discovery, consideration and sales.
Now, with Relevance in the Store, retailers can immediately access RichRelevance’s powerful DataMesh platform and team of retail data experts to seamlessly merge online and offline data sources and rapidly build custom applications that effectively engage shoppers at every store touchpoint — front entrance, aisle, kiosk, associate, dressing room, and checkout — exposing shoppers to the right inventory and enhancing product discovery.
Relevance in Store also debuts the RichRelevance Omnichannel Lab, a fully-functional retail test environment equipped with iBeacons, point of sale systems and digital surfaces, which when combined with mobile SDK and omnichannel data, enable RichRelevance clients and partners to create in-store personalized experiences for consumers.
“Online commerce is rapidly growing, but still only accounts for 6% of sales in the U.S.,” said David Selinger, CEO of RichRelevance. “The battle for the future of retail will be won or lost in the store. Relevance in Store optimizes personalization for all customer touchpoints in the physical retail environment and creates new opportunities for retailers to engage shoppers, empower associates and build customer lifetime value.”
“RichRelevance has the best technology, solutions and team of experts to arm retailers with what they need to win against Amazon,” said Sandhya Venkatachalam, Founding Partner at Centerview Capital. “They truly understand the challenges retailers face and are already #1 in data-driven eCommerce personalization solutions for the biggest brands in the world. Relevance in Store changes the game entirely by creating a physical shopping experience that is as adaptive and personalized as online – with tremendous gains for retailers who participate.”
Relevance in Store: Use Cases
For the first time ever, retailers can use a single view of the customer to deliver the most relevant offers, promotions, products and notifications in real time – as the shopper moves through the store. Each experience is fine-tuned in real time based on changing individual and group behavior, as well as the retailer’s own dynamic business goals, through the combined power of RichRelevance’s cloud-based platform, which is built on a service-oriented architecture (SOA), and RichRelevance’s personalization strategies, best practices and experts.
Retail use cases include:
- Store Entrance: A shopper is digitally greeted with relevant offers, promotions and notifications upon entering the store – the same level of personal attention expected of a top-notch sales associate.
- Aisle: A shoppers’ own behavior combines with online and offline data to expose the most relevant inventory in real time, creating an “endless aisle” of product and offers.
- Kiosk: A price check kiosk presents appropriate cross-sells and additional details on items in a shopper’s cart.
- Associate: Associates present the relevant upsell and cross-sell opportunities, becoming category experts with minimal training. For other retail brands, associates provide a new level of personal attention and service, ready to appear when a shopper lingers at a rack or unlocking dressing rooms at just the right time.
- Checkout: Store receipts and follow-up emails build customer lifetime value through personalized messages that provide a discount or inspire participation in a loyalty program.
For more information on Relevance in Store and to download the Relevance in Store infographic, visit https://richrelevance.com/relevance-in-store/.
Omnichannel personalisation solution enables consumer electronics retailer to deliver a more relevant, meaningful and memorable experience to consumers across every channel
San Francisco, CA – May 15, 2014 — RichRelevance®, the global leader in omnichannel personalisation, today announced that it has been selected by Komplett to deliver highly unique and customisable experiences for shoppers at every touchpoint. With RichRelevance, the consumer electronics retailer can tap into real-time data and provide tailored recommendations to help shoppers find what they need—quickly and easily—as they shop online.
Komplett will implement RichRelevance’s RichRecs and RichPromo solutions to deliver shopper-specific product recommendations and promotions. With RichRecs, Komplett will be able to dynamically up-sell and cross-sell merchandise to increase sales and average order value (AOV), while creating a more engaging overall experience for consumers. In addition, Komplett is using RichPromo to customise its web content, including daily deals and smart cart recommendations, to optimise the shopper’s browsing experience.
Nicklas Larsson, EMEA Managing Director for RichRelevance says:
“The consumer electronics market is highly competitive and shoppers are always on the look out for better deals from a competitor site. Retailers need to be able to recommend the right product at a time that the customer needs it most. This will improve brand loyalty and also increase return visits. With advanced personalisation technology, Komplett now has a better understanding of the shopper’s behaviour, and the ability to adapt web content to help the customer find what they need quickly and easily.”
RichRelevance’s integrated product suite and proven, real-time infrastructure are built from the ground up to help retailers and brands improve shopping for their customers. The company was recently named the #1 most influential vendor in personalisation by Internet Retailer magazine for the second year in a row. Its leadership and core team were responsible for key technology developments at Amazon, Overstock, PayPal, eBay and Yahoo!, and bring an unprecedented understanding of the complexities and challenges of omnichannel retail today.
For more information on RichRelevance solutions, please visit: https://richrelevance.com/solutions/technology/.