RichRelevance CEO Dave Selinger shares his view on CNBC documentary Amazon Rising, profiling the spectacular growth of the online giant and the visionary behind it.
A former Amazon manager and the boss of RichRelevance, David Selinger, explains the retail giant’s success and what start-ups can teach traditional firms.
Our retail publishers see their highest volume of summer shopping on July 11 and 12. In fact, our retailer trends have shown up to a 22% increase in revenue throughout the month.
The upscale chain strives to make it easier for online shoppers to find products and see recommendations.
Online customers of Barneys New York Inc. face challenges that might seem alien to shoppers who tend to buy from less luxurious retailers such as Amazon.com Inc. and Wal-Mart Stores Inc.
In today’s frenzied, hyper-connected environment, a disconnect between science (think data) and art (think communication) can diminish even the most well-intentioned marketing and PR efforts.
By thinking about these things in tandem, and by looking at the intersection between them, we can unlock a treasure trove of useful insights into how we should “manage” customers today.
Le marketing est en constante évolution. Les marketers utilisent certains stéréotypes afin de segmenter la clientèle et modéliser les comportements. Ce que l’on peut remarquer aujourd’hui c’est que certains stéréotypes ne prennent pas en compte l’évolution, principalement chez les femmes.
Il faudra désormais tenir compte de l’énorme potentiel du pouvoir d’achat des femmes afin d’élaborer une approche plus spécifique et sophistiquée pour le segment féminin représentant 12 000 milliards de dollars.