French department store delivers more targeted experience to consumers across multiple channels
French upmarket department store Galeries Lafayette has invested in technology that allows it to up-sell and cross-sell shopper-specific merchandise to increase sales and average order value (AOV).
RichRelevance annonce que les Galeries Lafayette ont décidé de confier à RichRelevance le soin de mieux personnaliser l’expérience client à chaque point de contact. Grâce à RichRelevance, les Galeries Lafayette vont pouvoir puiser dans les données en temps réel pour proposer des recommandations adaptées à chaque acheteur afin de les aider à trouver rapidement et facilement ce dont ils ont besoin lors de leur shopping sur internet. La solution de personnalisation omni-canal va donc permettre aux Galeries Lafayette d’offrir à leurs clients une expérience d’achat plus pertinente et marquante à travers tous les canaux de vente.
RichRelevance annonce que les Galeries Lafayette ont décidé de confier à RichRelevance le soin de mieux personnaliser l’expérience client à chaque point de contact. Grâce à RichRelevance, les Galeries Lafayette vont pouvoir puiser dans les données en temps réel pour proposer des recommandations adaptées à chaque acheteur afin de les aider à trouver rapidement et facilement ce dont ils ont besoin lors de leur shopping sur internet.
Vente de produits plus chers et complémentaires : les Galeries Lafayette se lancent dans la personnalisation omni-canal.
Les Galeries Lafayette vont utiliser la solution de RichRelevance, spécialiste des solutions de personnalisation omni-canal, pour pousser le consommateur à monter en gamme lors de ses achats (« up-sell ») et à lui recommander des produits complémentaires ( « cross-sell »)
San Francisco, CA and Tokyo, Japan – November 6, 2014 – RichRelevance®, the global leader in omnichannel personalization, and SoftBank Telecom, Japan’s leading telecommunications/ICT service and solution provider, today jointly announced an agreement that the two companies will bring innovative, cloud-based e-commerce solutions to Japanese corporate clients as part of a broader strategy to integrate personalization across the enterprise.
RichRelevance’s personalization solution utilizes over 125 algorithms and big data technology to drive a differentiated customer experience, enabled by its highly reliable cloud infrastructure. By implementing RichRelevance, online retailers can personalize product recommendations, web content, emails, mobile applications, and even in-store experiences in real time. The experiences that RichRelevance delivers to shoppers translates into true value for retailers by greatly improving sales lift, customer engagement and repeat purchases without major additional development work on their existing ecommerce systems.
By partnering with SoftBank, RichRelevance can leverage SoftBank’s extensive service experience in internet and mobile communication to jointly promote omnichannel personalization as a key initiative for optimizing revenue and profit for retailers across a broad range of segments.
“We are honored to be associated with a trusted leader in the Japanese market,” said David Selinger, CEO of RichRelevance. “SoftBank Telecom has a powerful history of innovation in all domains of Internet and ecommerce, and will be essential in advancing our partnerships with existing and future customers as we accelerate our growth and investment in Japan.”
“RichRelevance’s unique personalization technology, based on real-time big data analytics, will bring unprecedented value to Japanese customers,” said Ken Miyauchi, Representative Director & COO of SoftBank Telecom. “We are excited to partner with RichRelevance as we are confident that various Japanese retailers, brands and ultimately consumers will realize the value of cutting-edge digital marketing.”
RichRelevance, which currently ranks #1 for personalization in both the US and EU, is launching into the region with a strategic presence that includes highly respected partners and executive leadership.
About SoftBank Telecom
SoftBank Telecom is a subsidiary of SoftBank Corporation, and offers telecommunication services and internet-related services for corporate customers and consumers in Japan and internationally.
President and CEO: Masayoshi Sun
Location: Higashi Shimbashi 1-9-1, Minato-ku, Tokyo, Japan
Capital: 100 million yen
SoftBank brand and its logo are registered trademarks in Japan and other countries. Other company names and product names described in this press release are registered or unregistered trademarks of respective holders.
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Omnichannel personalisation solution enables Galeries Lafayette to deliver a more relevant, meaningful and memorable experience to consumers across every channel.
Paris – 5 November 2014 — RichRelevance®, the global leader in omnichannel personalisation, today announced that Galeries Lafayette has selected RichRelevance to deliver highly authentic and engaging customer experiences at every touchpoint. Now, using RichRelevance, Galeries Lafayette can tap into real-time data to present tailored recommendations to help shoppers find what they need—quickly and easily—as they shop online or in store.
Galeries Lafayette makes its first foray in cross-channel personalisation by leveraging RichRelevance’s personalisation solutions to dynamically up-sell and cross-sell merchandise to increase sales and AOV. It is also able to derive specific shopper insights to target campaigns and promotions in real time, both online and offline.
“Galeries Lafayette is an iconic brand recognised world wide for high fashion, quality, variety and service. We are delighted to be selected to partner with Galeries Lafayette to achieve ongoing innovation in the key area of personalisation”, said Nicklas Larsson, EMEA Managing Director for RichRelevance.
For more information, please visit: www.richrelevance.com
About Galeries Lafayette
Founded at the end of the 19th century, Galeries Lafayette is a leading department store and a symbol of French “art de vivre”. Its objective is to bring fashion to life. Its network includes 62 stores, of which 59 in the largest towns in France, and three around the world: Berlin, which opened in 1996, Dubai in 2009 and Casablanca in 2011, and Jakarta and Beijing in 2013.
This network will be further expanding in the coming years with Turkey and Qatar in 2015. Galeries Lafayette is also investing heavily in a cross-channel approach for the benefit of its customers, involving in particular the constant development of its web shop.
Galeries Lafayette currently employs over 11,000 people, sells 2,500 brands and welcomes on average one million visitors per day.