Solution IT& Logiciels – Les Galeries Lafayette à l’heure du e-commerce

Vente de produits plus chers et complémentaires : les Galeries Lafayette se lancent dans la personnalisation omni-canal.

Les Galeries Lafayette vont utiliser la solution de RichRelevance, spécialiste des solutions de personnalisation omni-canal, pour pousser le consommateur à monter en gamme lors de ses achats (« up-sell ») et à lui recommander des produits complémentaires ( « cross-sell »)

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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