Search-driven analytics empowers everyone with instant insight into omnichannel personalization and KPIs through the Relevance Cloud™ platform
San Francisco, CA — November 19, 2015 — RichRelevance®, the global leader in omnichannel personalization, and ThoughtSpot, the leader in search-driven analytics, today announced a strategic partnership to help retailers more easily and effectively analyze complex data and derive new value from omnichannel personalization. ThoughtSpot integrates its technology with the independent Relevance Cloud™ platform, which provides the most complete personalization solution for large retailers.
Today’s partnership enhances the Relevance Cloud with new analytics technology to rapidly gauge the impact and effectiveness of personalization and fine-tune omnichannel programs for maximum performance. Relevance Cloud business users can now search to analyze complex omnichannel data (online, offline, on-premise CRM, third-party) through an intuitive search interface similar to consumer search engines. The industry-first integration allows companies to cut through marketing and data silos to easily access personalization data; understand KPIs by channel, campaign and program; and orchestrate more effective omnichannel programs.
“RichRelevance is bringing the best third-party technology into the independent Relevance Cloud personalization platform,” said RichRelevance President and CEO Eduardo Sanchez. “ThoughtSpot, our newest partner in this effort, strengthens the Relevance Cloud with a new breed of intuitive and responsive business intelligence. Using our platform, retailers can understand and improve complex omnichannel efforts to match their own specific requirements.”
More than 230 leading retailers use the Relevance Cloud to power personalized content, offers and product recommendations to shoppers across web, mobile and store. Forrester Consulting recently found that the Relevance Cloud personalization platform delivers revenue increases of at least 10% and over $400K in annual maintenance savings. ThoughtSpot offers search-driven analytics built for the enterprise. Business users across Fortune 1000 organizations use ThoughtSpot with zero training to analyze complex company data and build reports and dashboards – all in seconds.
“With Relevance Cloud and ThoughtSpot, business users can easily access omnichannel data – generated by consumers, retailers and third parties– from a simple search interface,” said Ajeet Singh, co-founder and CEO, ThoughtSpot. “The result is analytics at human scale that instantly provide answers to everyone in a retail organization about the value and effectiveness of personalization.”
About RichRelevance
RichRelevance is the global leader in omnichannel personalization and is used by more than 230 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store. RichRelevance drives more than one billion decisions every day, and has generated over $20 billion in sales for its clients, which include Office Depot, Costco, Marks & Spencer and Darty.
Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe. For more information, please visit www.richrelevance.com.
About ThoughtSpot
ThoughtSpot is disrupting the BI industry with search-driven analytics built for the enterprise. Anyone can use ThoughtSpot with zero training to ask questions, analyze company data, and build reports and dashboards – all in seconds. ThoughtSpot can combine data from on-premise, desktop and cloud sources, and Hadoop, can scale to billions of rows, and can be deployed in hours. The days of waiting for reports and dashboards are over.
ThoughtSpot founders have a track record of building market-defining search and analytics technologies at companies such as Google, Amazon, Oracle, and Microsoft. Based in Palo Alto, CA, ThoughtSpot is backed by Lightspeed Venture Partners, Khosla Ventures and top-tier angel investors. For more information visit http://www.thoughtspot.com. Follow us on Twitter at @thoughtspot.
PRESS CONTACTS
Renee Newby
BPR for RichRelevance
rr@bradypr.com
757.651.6554
Sian Blevins
Eastwick for ThoughtSpot
sian@eastwick.com
212.897.2146
RichRelevance, a global leader in omni-channel personalisation, has been chosen by the ubiquitously British womenswear brand Hobbs, to provide a bespoke customer experience to online shoppers. Hobbs has implemented RichRelevance’s solution to give all customers highly authentic and personalised recommendations based on their onsite behaviour. Read More
Hobbs has implemented RichRelevance’s Recommend solution to deliver data driven product recommendations for shoppers. It is using the technology on its homepage, product pages, category listing and checkout basket. Read More
Step out in style with Hobbs’ personalised product recommendations
Reading, UK, 17/11/2015 – RichRelevance®, the global leader in omnichannel personalisation, has been chosen by the ubiquitously British womenswear brand Hobbs, to provide a bespoke customer experience to online shoppers. Hobbs has implemented RichRelevance’s solution to give all customers highly authentic and personalised recommendations based on their onsite behaviour.
RichRelevance takes away the dilemma of too much choice and serves as a personal shopper at the click of a button, selecting only the truly relevant items. Hobbs is currently using RichRelevance Recommend™ solution on its homepage, product pages, category listing and checkout basket and is already seeing impressive results.
“Season after season, we pride ourselves on crafting pieces of clothing that our modern woman loves to wear. Just as we aim to deliver top quality products for our customers, we want to make sure our customer experience is equally outstanding,” said Andrew Carter, Head of Ecommerce at Hobbs.
“RichRelevance has been most remarkable from the very start of our relationship. It is fantastic to see that in just two months since kick off we’ve seen an increase of over 50 per cent average basket value for those who engage with product recommendations. The personalisation solution has significantly reduced our staff workload by removing the need for manual curation of product recommendations.”
Each and every recommendation is uniquely curated based on an individual’s own preferences, shopping habits and onsite behaviour. Product suggestions are continually adjusted based on subtle changes in buyer behaviour, inventory, pricing, and instant access to the products each shopper is most likely to purchase.
RichRelevance Recommend solution was implemented in just six weeks and Hobbs have plans to implement Discover™ and Engage™ solutions in the next phase of their digital strategy.
“Hobbs is one of the leading British retailers to provide customers with state of the art personalisation technology, to create uniquely personal shopping experience. It emulates a concierge style service that can only be experienced in-store previously. By combining customer data and shopping patterns with our advanced data analytics expertise, Hobbs seamlessly taps into the demands of today’s stylish shopper,” said Matthieu Chouard, Vice President and General Manager for EMEA, RichRelevance.
Nordstrom is standing its ground on the issue of whether or not to open on Thanksgiving Day, right down to store decorations. While the chain will debut some Black Friday discounts online a day early, brick-and-mortar stores will remain closed until regular hours and open to unveil their holiday decorations for the first time on Friday, Nov. 27.
Kmart began running its Christmas ads right after Labor Day. Around the same time, a huge Christmas tree was spotted at a Bay Area Ikea. Hobby Lobby had its Christmas decorations up in August.
Clearly, some retailers are taking no chances this holiday season. However, their efforts might be counterproductive. “What consumers bristle about is feeling like it’s shoved down their throat,” says Kit Yarrow, a retail industry consultant.