RichRelevance Launches RelevanceTV

New YouTube channel features experts on the front lines of omnichannel retail including Barneys New York and Monsoon Accessorize

San Francisco, CA — March 21, 2016 — RichRelevance®, the global leader in omnichannel personalization, has unveiled its new RelevanceTV YouTube channel.  The new channel offers an unprecedented inside look at the trends, strategies and tactics used by the world’s most premium retail brands to innovate new consumer experiences.  RelevanceTV viewers learn directly from global thought leaders who are inspiring the next generation of retail — and gain real-world insights into how to build consumer experiences limited only by imagination.

Initial RelevanceTV spots include an interview with Barneys New York Executive Vice President Matthew Woolsey on using mobile personalization to boost revenue and insight on the Relevance Cloud™ platform, as well as the UK-based Monsoon Accessorize Information Technology and Ecommerce Director, John Bovill, on empowering store teams through personalization. Additional videos take viewers on a detailed exploration of the trends defining the omnichannel landscape in 2016 as retailers embrace mobile and in-store personalization to deliver a true omnichannel experience.

“RelevanceTV helps viewers compete – and win – on the basis of consumer experience,” said Diane Kegley, Chief Marketing Officer of RichRelevance. “The spots are designed to illuminate the cutting edge of what is possible in omnichannel retail, while also providing a playbook for viewers to plan and build the personalized experiences that make the most sense for their brand and business.”


Renee Newby

BPR for RichRelevance


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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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