RichRelevance Showcases New Omnichannel Retail at Shop.org Digital Summit 2015
New omnichannel shopping experiences will be available at Booth #908 throughout the show
San Francisco, CA – September 22, 2015 — RichRelevance®, the global leader in omnichannel personalization, today announced the debut of “Rethink. Reimagine. Reinvent. Retail.” at the Shop.org Digital Summit 2015 in Philadelphia from October 5 – 7, 2015. This includes first-ever access to RichRelevance’s enhanced Omnichannel Lab in the RichRelevance booth; 1:1 consulting with a RichRelevance expert as part of Shop.org’s “The Doctor is In” program, and an invitation-only event co-sponsored with Starmount, HookLogic and Accenture.
“The strategic value of optimizing data for the omnichannel shopper has never been more clear,” said Diane Kegley, CMO of RichRelevance. “Our goal is to provide Shop.org attendees with hands-on resources and insight to demystify omnichannel. With our walk-throughs, retailers have the chance to experience the omnichannel shopper journey in action and see how data-driven personalization can transform the retail experience.”
Shop.org Digital Summit 2015: Reinvent. Rethink. Reinvent. Retail.
As part of the new initiative, RichRelevance will offer Shop.org attendees access to new research and benchmarks from L2 (Intelligence Report: Omnichannel 2015) and Forrester Consulting (Total Economic Impact: Omnichannel Personalization) at RichRelevance booth #908.
RichRelevance has also developed three new, interactive use cases that leverage omnichannel data to power engaging experiences across web, store and mobile – unveiled for the first time ever at the Summit at the RichRelevance booth:
- Click and Collect: Integrated online and offline data power personalized experiences for shoppers at every touchpoint. Guided by mobile recommendations, a shopper completes a purchase on her device at a convenient moment. She chooses to collect her items in store, where a kiosk offers additional product recommendations and showcases related items based on her unique shopper profile and context.
- Clienteling: Omnichannel data provides a 360-degree view of customers’ shopping behaviors and preferences, so that associates can more effectively engage each shopper in the store. RichRelevance’s powerful Relevance Cloud personalization platform seamlessly integrates with the Starmount mobile customer engagement and POS solution to provide data-driven recommendations for associates. In a demo featuring Urban Outfitters, a shopper can check out anywhere in the store, and the associate can access their customer profile, which includes purchase history, loyalty data and wish lists, along with personalized recommendations in order to provide a more engaged — and profitable — shopping experience.
- Consumer Control: Shoppers can easily take control of their personalization for a more relevant experience. Using a mobile API into the Relevance Cloud, retailers can integrate their mobile app with customer profiles and inventory in real-time. Upon opening the app, a shopper receives swipe-able images of categories, brands and products to rate thumbs up or thumbs down. Preferences are filtered back into the system where they power the most relevant recommendations, content and offers across web, mobile and store.
In addition, Director of Solutions Engineering Bertrand Gouffault will participate in the “Doctor Is In: One-on-One Website Critiques,” offering attendees unique access to expert consulting on a range of areas including customer experience, omnichannel strategies and merchandising. Interested retailers may sign up for a session here.
For the 5th year, RichRelevance will also co-host Chillapalooza—an invite-only event for retailers—with co-sponsors Starmount, HookLogic and Accenture. This networking opportunity will feature beverages, light appetizers and massages, and takes place at Field House on Tuesday, October 6.