Digital Marketing Magazine – The Future of Digital Marketing is Sexist

The art of customer segmentation and prediction fundamentally depends upon a few undisputable attributes; It’s sexist, ageist, nationist, locationist and most certainly spendist. These stereotypes and assumptions are some of the best tools in a digital marketer’s arsenal when it comes to segmenting audience and modeling behavior. They support marketers in building an image of the customer they are marketing to. This image, built upon slivers of demographic, live and historic data pieced together, helps predict the kind of behavior and actions they are likely to take.

Read more

Share :

This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
Related Posts

Leave Your Comment