In-store facial recognition deemed creepy by shoppers
UK — Seven in ten UK shoppers consider facial recognition technology that identifies age and gender to help display product recommendations ‘creepy’.
Similarly, three quarters (76%) of British consumers felt the same about being greeted by their names when walking into a store because of their mobile phones signalling their entrance according to a study Creepy or Cool by omni-channel personalisation company, RichRelevance.
