New RichRelevance Whitepaper Reveals Year-Round Best Practices for Online Retail

“Twelve Months of Christmas” showcases what (and how) today’s shoppers expect their favorite brands and retailers to deliver throughout the year and into Holiday 2012

San Francisco, CA – Jan. 26, 2012 –– RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today released a new whitepaper entitled 12 Months of Christmas. The report showcases insights and innovative best practices to help retailers put the customer at the center of their marketing strategy, no matter what the touchpoint (online, in-store, mobile, social media and email). Through the new whitepaper, retailers can ensure they have the right tools to cement year-round powerful, personalized and profitable customer engagement.

“We don’t know what shiny object will be the Next Big Thing for retail in 2012, but consumers’ need for respect and engagement with brands and products will never change,” said RichRelevance CEO David Selinger.  “Personalization and relevance are evergreen and ensure the customer comes first regardless of touchpoint. We’re very excited to release this new whitepaper to catalyze innovative thinking in retail and further our commitment to enabling a better shopping experience for consumers.”

The new whitepaper from RichRelevance takes the form of a calendar, revealing more than a dozen best practices for retailers to leverage throughout the year, along with research and insights from the company’s network of world-class retailers. Topics range from mobile promotions and shopping cart abandonment and include actionable tactics for Facebook Commerce, juggling channels, and the ever-connected consumer. The whitepaper is immediately available here.

RichRelevance powers personalized shopping experiences for the world’s largest and most innovative retail brands, including Walmart, Sears, Target and others. Founded and led by the e-commerce expert who helped pioneer personalization at, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $3 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage shoppers where it matters most – in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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