Forbes – Big Data: Getting Ready For The 2013 Big Bang

Big Data is the business challenge of the 21st century, and 2012 was the year that the Big Data revolution rocked the C-suite. After Nate Silver’s massive coup predicting the outcome of every state in the November election, even laypeople no longer doubt that data-driven decisions and real-time information – implemented at lightning speed – can lead to huge wins…

RichRelevance CEO Dave Selinger shares four best practices for businesses to conquer Big Data in Forbes.

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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