An infinite amount of hypothesizing and contemplating can be applied to the question: “What to do given the market is going to crap?” The number of hypotheses as to what exactly will happen and how this will affect our businesses is equally untenable.
The premise of my latest blog (posted to GigaOM.com – 4 Steps to Making Strategic Decisions in Today’s Market) is the need for businesses to take a more analytical approach to address the current environment.
Innovation in ecommerce is experiencing a renaissance of sorts. Whereas the last sweep of tools and technologies available to etailers came nearly a decade ago and more or less simply facilitated getting products online, today’s entrepreneurs are delivering everything from ratings and review widgets to deep analytics to personalization. Welcome, everyone, to the next-generation of ecommerce.