RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

IT Business Edge – Hill Climbing: From Artificial Intelligence to Business Intelligence

Machine Learning as Management Strategy

Innovators like Google and Amazon have been data-centric since their inception, with a repeatable formula that drives business value through exploration, innovation, disruption, and agility. Rather than decision-making by HIPPO (the Highest Paid Person’s Opinion), ideas are tested and judged on efficacy — and everyone is encouraged to test early and often. This focus on metrics enables meritocracy: a virtuous circle that empowers continual innovation throughout the organization.

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RichRelevance Presents Open Source Innovation at Hadoop Summit

Company to present session on Apache HBase design and architecture to handle nearly 1 billion real-time events a day

San Francisco, CA – June 25, 2013 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today announced that the company has been selected to present at Hadoop Summit. RichRelevance Principal Architect, Murtaza Doctor, and Senior Software Engineer, Giang Nguyen, will demonstrate how the company’s unique HBase architecture and design enable RichRelevance to capture and store nearly 1 billion daily events through HBase in real-time, including data ingestion, schema design and access patterns, as well as how to trouble-shoot major problems like sharing & hot spotting. The session, entitled “How we solved Real-time User Segmentation using HBase” takes place on June 27 at 4:25 p.m. PST at the San Jose Convention Center in San Jose, California.

“Big Data technologies like HBase and Hadoop are making a dramatic impact on the broader technology community and the way we think about how to design and architect systems,” said Doctor. “As a transformative technology, we have invested time and energy in developing and nurturing the HBase and open source community. We look forward to Hadoop Summit to share our knowledge and best practices with other attendees and continue to help innovate the HBase, Hadoop and broader Big Data ecosystem.”

Hadoop Summit is the leading conference for the Apache Hadoop community. The two-day event takes place June 26 and 27th at the San Jose Convention Center. The event will feature many of the Apache Hadoop thought leaders who will showcase successful Hadoop use cases, share development and administration tips and tricks, and educate organizations about how best to leverage Apache Hadoop as a key component of enterprise data architecture.

About RichRelevance

RichRelevance is the global leader in personalization for the world’s largest retailers and brands. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile.  RichRelevance drives more than one billion decisions every day, and has delivered over $8 billion in attributable sales to its clients, which include Walmart, Marks & Spencer and Cdiscount.  RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 9 offices around the globe.  For more information, please visit www.richrelevance.com.

RichRelevance Chief Scientist to present at the Big Data World Congress on machine-generated data and big data in the cloud

Darren Vengroff to address Congress on deriving value from machine-generated data and to participate in a panel session on why the cloud is vital to big data

Reading, UK – 24 June 2013 – RichRelevance®, the leading provider of dynamic personalisation for the world’s largest retailers and brands, today announced that Chief Scientist Darren Vengroff has been invited to speak at the Big Data World Congress (26 – 27 June 2013, London) on unlocking the value of machine-generated data, and to participate in a panel session on the potential for cloud-based analytics.

The Congress has invited Vengroff to address the delegation on how companies can best collect, analyse and manage machine-generated data. Using real-world examples from retail, Vengroff will discuss how RichRelevance unlocks the power of machine-generated data and turns big data into smart data using a platform built on open-source tools and a culture of experimentation and constant improvement. Offering practical advice to delegates, he will outline how attendees should approach data and data-driven culture, and how best to implement Hadoop and related open-source tools for maximum business impact.

To help Congress attendees understand why the cloud is a vital building block of big data processing and analytics, Vengroff will join experts from Lloyds Banking Group, Cloudant and D2C for a panel discussion to explore the need for highly scalable cloud deployments. The panel will cover areas such as; overcoming networking, storage and architectural challenges, ensuring that cloud storage performs to the level required for big data, and why cloud environments need to be capable of expanding on demand to respond to business requirements.

“Our brand and retail customers are keenly aware that the data they collect can and should work harder to deliver business impact in areas like better customer insight,” said Vengroff. “Machine-generated data in particular offers a burgeoning but untapped data source that, once combined with historical data through analytics and cloud-based processing, holds potential in helping companies react in near real-time to customer needs and business challenges.”

Vengroff’s speakership, “Turning machine-generated big data into real-time insights”, will take place on 26 June from 16:00 – 16:20 and he will join the panel titled, “Data in the cloud: the building blocks for truly ‘big’ data” on 27 June from 14:30 – 15:00.

About RichRelevance

RichRelevance is the global leader in personalization for the world’s largest retailers and brands. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile.  RichRelevance drives more than one billion decisions every day, and has delivered over $8 billion in attributable sales to its clients, which include Walmart, Marks & Spencer and Cdiscount. RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 9 offices around the globe.  For more information, please visit www.richrelevance.co.uk.

 

RichRelevance Named Top Workplace in the Bay Area

RichRelevance employees select company based on employee engagement, satisfaction and organizational health

San Francisco, CA – June 17, 2013 – RichRelevance, the leading provider of dynamic personalization for the world’s largest retailers and brands, today announced that it has been selected as one of The Bay Area News Group’s Top Workplaces. The recognition, which is based solely on employee feedback, recognizes RichRelevance for excellence in employee satisfaction and engagement, as well as the health of the company.

“I feel very proud that RichRelevance employees have selected our company as a Top Workplace in the Bay Area,” said RichRelevance CEO David Selinger. “Together, we have built a company where employees feel valued and challenged to be their best, and this recognition underscores that commitment we have to each other. We look forward to continuing to build Top Workplaces across the globe.”

The Top Workplaces recognition adds to RichRelevance’s accolades in 2013. In April, the company was named one of the Best Places to Work in the Bay Area by the San Francisco Business Times and Silicon Valley Business Journal.

The Bay Area News Group published the complete list of Top Workplaces on June 16th. The Top Workplaces are determined based solely on employee feedback. The employee survey is conducted by WorkplaceDynamics, LLP, a leading research firm on organizational health and employee engagement. WorkplaceDynamics conducts regional Top Workplaces programs with 37 major publishing partners and recognizes a list of 150 National Top Workplaces.

To meet ongoing growth in 2013, RichRelevance is hiring for positions across all its global offices. To view open positions, and learn more about careers, please visit: http://ow.ly/kaeXk

About RichRelevance

RichRelevance is the global leader in personalization for the world’s largest retailers and brands. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile.  RichRelevance drives more than one billion decisions every day, and has delivered over $8 billion in attributable sales to its clients, which include Walmart, Marks & Spencer and Cdiscount.  RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 9 offices around the globe.  For more information, please visit www.richrelevance.com.

PriceMinister – Rakuten appoints RichRelevance to personalise customer experiences

Priceminister.com customers now receive relevant, meaningful product recommendations when they shop online, with a resulting 2% increase in conversion rate

Paris, France — 12th June 2013 — RichRelevance®, the leading provider of dynamic e-commerce personalisation for the world’s largest retailers, today announced it has integrated its personalisation and analytics technology online at PriceMinister.com.

To develop a more customer-centric user experience online, PriceMinister – Rakuten is using RichRelevance to deliver personalised product recommendations to shoppers as they browse the site. Recommendations are based on shopping patterns such as best-selling products or items customers also viewed or bought, which adjust in real-time. This ensures that each customer is presented with products that are highly relevant and meaningful.

Priceminister.com is recognised as one of France’s most successful retailers, offering over 200 million products to its customers, including an extensive range of books, consumer electronics, household goods and clothing. Since the introduction of RichRelevance in October 2011, the conversion rate from browsing to purchasing has increased by two percent. Further improvement in core KPIs are anticipated as the partnership continues.

PriceMinister – Rakuten has also chosen to integrate personalised recommendations into their email campaigns, driving a significant increase in cross-sell activity within the confirmation email programmes.

“We wanted to team up with a technology partner who demonstrated previous success working with other large retailers, both in and outside of France,” said Olivier Mathiot, Co-Founder and Director of Marketing Communications at PriceMinister- Rakuten. “RichRelevance provides an automated solution, which means the Priceminister.com teams don’t need to spend hours managing personalisation. The transparency of the tool means that we can also focus on the product categories, which are really important for us. It also frees up staff time to focus on other customer experience projects.”

“French retailers are increasingly recognising that personalisation should be a business priority,” said Darren Hitchcock, VP of the UK and European Region, RichRelevance. “Consumers in France have more choice when shopping than ever before, and personalisation is central to enhancing the customer experience. We are delighted to be working with PriceMinister to help them implement their personalisation strategy.”

About RichRelevance

RichRelevance is the global leader in personalization for the world’s largest retailers and brands. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile. RichRelevance drives more than one billion decisions every day, and has delivered over $8 billion in attributable sales to its clients, which include Walmart, Marks & Spencer and Cdiscount. RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 9 offices around the globe. For more information, please visit www.richrelevance.com.

About PriceMinister.com

Created by Pierre Kosciusko-Morizet, Pierre Krings, Justin Ziegler and Olivier Mathiot, PriceMinister is the European leader of l’Achat-Vente Garanti (Buying and Selling Guaranteed) on the internet. Www.priceminister.com was launched in January 2001, and includes business lines in automobiles (Priceministerauto.com), travel (Voyagermoinscher.com) and e-marketing.

As of April 2013, PriceMinister’s 17 million members had put nearly 200 million products on the site. In June 2010, PriceMinister partnered with the Japanese group Rakuten, a major player in the eCommerce market, and developed an intermediary sales platform for broadband and mobile users, intended for professional vendors. This platform includes the same gallery as SuperBoutiques and Super Point’s loyalty program.

Media kit:  http://www.priceminister.com/op/logo-pm

WWD – Forging Relationships: Social Platforms Forgo Selling, Promote Engagement

Today, retail is all about engagement: learning what the consumer wants, while promoting products and messages — often without a selling mentality. And it is making everyone more social.

McKinsey’s Nora Aufreiter, senior partner in marketing and sales, and retail practices, says social media remains largely about discovery and advocacy versus transaction.

“Almost three quarters of consumers rely on social networks to guide purchase decisions, and photo-based interfaces like Pinterest, Tumblr, etc., have really driven engagement,” Aufreiter says, saying reports show significant increases in traffic and conversion when products are posted on these sites. “Social will continue to play a role in commerce, just not how it was first imagined.”

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