Retailers are pinning some of their Christmas hopes on Pinterest, the digital media site. If Facebook is about friends and Twitter is about interests, then Pinterest is about things – and that is a welcome discovery for stores looking for ways to fuse social media and ecommerce.
A loosely organised digital pinboard, Pinterest lets users post images of products they like, compile wish lists and browse the choices of others. Recent hits include a Gap striped hoodie, Tory Burch boots and a do-it-yourself picture frame made from Popsicle sticks.
Click here to download the full article.
Data from nearly seven hundred million shopping sessions reveals which networks are driving more sessions, conversion, sales and average order value
San Francisco, CA – Nov. 26, 2013 – RichRelevance® today released its Social Media Shopping Infographic. The data analyzes nearly seven hundred million online shopping sessions to showcase how social channels are impacting ecommerce and how they stack up against each other in the lead up to the 2013 Holiday Shopping Season.
“While social shopping remains a small percentage of total online commerce, our findings show that there are key trends that retailers can glean from consumer habits and preferences in these channels,” said David Selinger, CEO of RichRelevance. “The key takeaway is that each social channel is unique and can deliver different types of benefits to a brand’s marketing efforts.”
Although social channels account for less than one-percent of total online shopping sessions, some trends remain and others have emerged. Of all social sites, Facebook produces more than three times the number of sessions and 10 times the number of orders than the next most prolific social site, Polyvore. Pinterest has been gaining ground on Facebook with 25% of social shopping sessions (up 14% from last year) and now generates more than double the average order value (AOV) of Facebook. Twitter continues to produce the smallest numbers across the board. Other key findings include:
Facebook Dominates Social Shopping Sessions, Traffic
- Of all social sites, Facebook produces more than 3X the number of sessions (4.31M) than the next social network (Polyvore 1.41M sessions). It also drives the most traffic, accounting for 60% of social sessions.
- While Facebook dominates, Pinterest has grown more than 10% in the last year and now accounts for 1.1M sessions.
- Twitter delivers the least amount of social shopping sessions (322K), and accounts for only 5% of traffic.
Facebook Leads Conversion, Orders
- Facebook’s conversion rate (2.69%) is comparable to that of non-social shopping sessions, which is 2.98%.
- Moreover, Facebook generates more than seven times more orders than the next most successful social site (Polyvore)
- Polyvore, Pinterest and Twitter show conversion rates of 1.17%, .96% and .49%, respectively.
Polyvore Drives Highest AOV
- While Facebook saw the most sales during this period ($10.7M), Polyvore drove the highest AOV per session with consumers spending $383.34 per session.
- Pinterest followed Polyvore in AOV with $199.16 per session, which was more than double Facebook ($92.27) and more than triple Twitter ($58.02).
“Facebook’s audience is huge, so it’s not surprising that they drive a mass audience, with somewhat lower average spend, on retailer sites, ” said Diane Kegley, RichRelevance’s Chief Marketing Officer. “Pinterest and Polyvore attract a different shopper—in large part because the user experience is predicated on highly visual, catalog-like sites. Furthermore, because Polyvore attracts an audience of predisposed shoppers, the high AOV this site drives is not that surprising.”
The full infographic and data is available here.
Methodology
This RichRelevance Shopping Insights™ study is based on data gleaned from more than 689 million shopping sessions that took place between January 1 and September 31, 2013, on select US sites which have deployed RichRelevance’s retail recommendation software. The study includes only browser-based shopping sessions and does not include shopping that may originate from mobile app versions of these platforms. Sessions are defined as Facebook, Pinterest, Twitter, or Polyvore respectively, if the referrer for that session originated from that site.
Additional Resources:
About RichRelevance
RichRelevance is the global leader in omni-channel personalization. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile. RichRelevance drives more than one billion decisions every day, and has delivered over $10 billion in attributable sales to its clients, which include Target, Marks & Spencer and Priceminister. Recently, the company opened its cloud-based platform to allow clients to easily merge disparate data sources and build real-time applications tailored to their specific business needs. RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 10 offices around the globe. For more information, please visit www.richrelevance.com.
Facebook still dominates when it comes to social shopping sessions and driving traffic, but Pinterestcontinues to make up ground, while Twitter lags far behind, according to research scheduled to be released next week by personalized shopping data outfit RichRelevance.
RichRelevance analyzed more than 700 million online shopping sessions between Jan. 1 and Sept. 30 and found that:
Click here to read full article.
Facebook referral traffic grew 58.81 percent this year, and according to a new infographic, it drives 3x more social shopping sessions than the next closest social network.
RichRelevance, a company helping retailers with personalized shopping experiences, analyzed over 689 million online shopping sessions from January 1 to September 30.
Here were the findings:
Click here to read full article.
Social channels account for less than 1% of total shopping sessions, but of all the social sites connecting or leading consumers to goods and services, research shows that Facebook drives the most traffic, accounting for 60% of social sessions.
Facebook produces more than three times the number of social shopping sessions — about 4.31 million — compared with other social networks, such as Polyvore with 1.41 million sessions. It also produces 10 times the number of orders, according to RichRelevance data.
Click here to read full article.
It’s not even Thanksgiving yet, but that’s no matter. The holiday shopping season starts earlier and earlier every year: Walmart is starting Black Friday on Thursday this fall – smack dab in the middle of turkey dinner.
In preparation for all of the holiday shopping buzz, we’ve collected 15 interesting facts and statistics about how social plays a role in people’s shopping habits. Whether it’s finding a cool, new product you never knew you needed on Pinterest or asking Facebook friends for purchasing tips, social networks, both established and up and coming, are helping drive both online and in-store purchases.
Click here to read full article.