RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.

VentureBeat – Discrimination in the Tech Industry Does Still Exist — and We Have a Long Road Ahead

VentureBeat This is a guest post by David Selinger, chief executive of RichRelevance on discrimination in the tech industry

Members of my leadership team have previously weighed in on the topic of diversification in high tech and specifically Silicon Valley. Now I want to lean in to this topic, in response to a piece in the San Jose Mercury News.

The author, Vivek Ranadivé, chief executive of TIBCO, does not believe that discrimination exists in Silicon Valley. I disagree.

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iMediaConnection – ‘Tis the Season for Last Minute Social Recommendations

Holiday marketers, your traditional plans are already rolling out, but as we speak, 64.8% of your consumers are still turning to social media for gift ideas. So why not give your holiday marketing an extra boost? It’s never too late to partner with your consumers and inspire them to engage in some last minute social sharing.

According to Nielsen, 92% of consumers say they trust earned media, such as recommendations from friends and family, above all other forms of advertising. Here are three quick ways to encourage consumers to make last minute holiday recommendations that will help increase sales:

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Fierce Retail – Walmart Gets Mobile Sales Boost Thanksgiving, Cyber Monday

WalmartMost major retailers reported increased sales this holiday from Thanksgiving through Cyber Monday, thanks in part to m-commerce.

Notably, mobile spending reached $314 million on Black Friday, out of the total $1.512 billion spent online that day, comScore found. Plus, mobile sales accounted for $350 million of Cyber Monday’s $2.085 billion in online sales.

M-commerce sales accounted for nearly 21 percent of total Black Friday online sales and 17 percent of Cyber Monday sales.

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InternetRetailer – Cyber Monday Formula: Mobile+Desktop Equals More Than $2 Billion

Cyber Monday GiftsWhile some retailers are reporting record online sales for the Thanksgiving weekend, mobile commerce is emerging as a holiday star in its own right.

Mobile commerce sales accounted for nearly 21% of total Black Friday digital sales in the United States, $314 million out of $1.512 billion, and nearly 17% of Cyber Monday sales, $350 million out of $2.085 billion, Internet research firm comScore Inc. reports. Black Friday is the day after Thanksgiving; Cyber Monday is the following Monday. Both are typically among the largest online sales days of the year.

The fact that mobile commerce accounted for close to one in five digital dollars, or 18.5%, spent on those two days is significant, comScore says, “because that percentage is far higher than we’ve ever seen in our quarterly spending data.” By comparison, mobile’s share of online retail spending in the third quarter was 10.8%, and in the fourth quarter of 2012 it was 11.3%. The research firm attributes the increase in mobile’s share partly to the trend of shoppers to buy on mobile devices from retail web sites after viewing products in a bricks-and-mortar store, as well as their shopping via smartphones and tablet computers while sitting at home.

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MediaPost — Social Shopping

According to the Social Media Shopping Infographic, from a new study by RichRelevance, the data from nearly seven hundred million online shopping sessions show how social channels are impacting ecommerce and how they stack up against each other in the lead up to the 2013 Holiday Shopping Season.

Click here to read the full article.

AllTwitter – Facebook Leads Pinterest, Twitter For Social Shopping Impact As New Contender Emerges

Which social media channels are driving traffic and conversions for retail websites?

In an updated studyRichRelevance tracked more than 689 million shopping sessions between January and September 2013, and discovered that Facebook continues to dominate, with both Pinterest and (especially) Twitter some way behind. Indeed, it’s a surprising new contender that’s putting the most pressure on Facebook – and I can almost guarantee that it isn’t the one that you’re thinking of.

Click here to read the full article.

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