In today’s InternetRetailing newsletter, we report on retailers, from Next [IRDX RNXT] to Majestic Wine and Monsoon Accessorize [IRDX RMSO] as they take their next steps towards omnichannel. At the same time we also report on research findings that show many retailers are struggling to achieve the seamless omnichannel experience they’d like to offer.
Many will be at IRX 2014 next week as they look to identify and focus on the next steps they need to take. In today’s IRX preview the spotlight is on one possible next step, personalisation, in an interview with IRX 2014 keynote speaker Jane Dixon of RichRelevance
Jane Dixon of RichRelevance [IRDX VRIR], which specialises in developing personalised shopping experiences across channels, will be speaking at next week’s Internet Retailing Expo 2014 (IRX 2014). We caught up with her for a preview of her presentation.
Internet Retailing: At IRX 2014, you’re going to be talking about the importance of building a strategic roadmap for crosschannel personalisation. What kind of retailers need to be thinking about this – and why is it so important?
Imagine everything being known about you the minute you walk in to a department store – your name, measurements, purchase history in-store and online, even your views on life, the universe and everything. Would that make you feel like a celebrity or a victim of intrusive surveillance?
Organizational, operational and technology challenges are hampering retailers’ efforts to meet customers’ demand for a seamless shopping experience across all channels and touchpoints. That’s the conclusion of a commissioned by Accenture and Hybris Software, a commerce platform provider.
At Google, Facebook, Amazon and Apple, the Big Data revolution has transformed the consumer journey across all channels of communication. It has even affected the outcome of a presidential election.
Great service begins with retailers being focused on the customer. But how do retailers keep that focus while dealing with the complexities of omnichannel? Jonathan Wright asks the experts. Read more