Anbieter von Personalisierungslösungen erweitert deutsches Vertriebsteam.
RichRelevance, der führende Anbieter von Omni-Channel Personalisierungslösungen, ist nun seit einem Jahr erfolgreich in Deutschland tätig. Das Unternehmen rechnet mit einem großen Wachstumspotenzial im deutschen Markt und hat sein Team um Theo Khoja, Regional Director DACH, entsprechend weiter aufgestockt: Andreas Böhling unterstützt seit 1. Juni 2014 als neuer Senior Account Executive die Vertriebsaktivitäten. In dieser Position verantwortet er insbesondere das Neukundengeschäft im Segment eCommerce. Böhling kommt von Webtrends, wo er als Territory Manager tätig war.
Online Shop für Lifestyle und Fashion bietet Kunden dank Omni-Channel-Personalisierung verbessertes Einkaufserlebnis auf allen Shopping-Kanälen
RichRelevance, führender Anbieter von Lösungen für die Omni-Channel-Personalisierung, hat mit dem französischen Online Shop für Mode und Lifestyle 3Suisses einen neuen Kunden gewonnen. Der Retailer setzt auf die Lösung RichRecs, um in Echtzeit Daten für personalisierte Produktempfehlungen seiner Kunden zu sammeln. Egal, ob sie über den Online Shop per PC, Tablet oder Smartphone einkaufen.
Strategic alliance allows brands to find and engage audiences on smartphones and tablets as they research and purchase products on retail sites across devices
San Francisco, CA – July 23, 2014 –– RichRelevance®, the global leader in omnichannel personalization, and Tapad, the leader in cross-device marketing technology, today announced a strategic partnership to deepen retail advertising engagement and drive new levels of performance. The partnership unites two of the most innovative technology providers to provide brands with the ability to reach and influence consumers while they are actively making purchase decisions – at home, on the go, in the store, and across any device.
“Tapad and RichRelevance provide highly complementary strategies to fuel a compelling, consistent and high-quality consumer experience,” said David Selinger, CEO of RichRelevance. “This partnership gives brands new ways to connect the most relevant content with target audiences across any device and continue to optimize every customer touchpoint.”
RichRelevance’s unique retail advertising solution suite – Shopping Media – leverages the company’s award-winning omnichannel personalization technology to present consumers with the most relevant promotions, offers and content in real time as they research and complete purchases. With this partnership, Tapad will enable Shopping Media brands to connect in new ways with the same high value audiences across smartphones and tablets.
The partnership improves both brand- and performance-based campaigns by driving the shopping experience when a consumer is actively making a purchase – at the scale of global retail. It also extends the value of RichRelevance’s recently announced Relevance in Store, a strategic initiative that helps retailers create in-store personalized experiences for consumers based on a single, unified view of the customer.
Tapad is best known for its groundbreaking cross-screen technology, housed within its proprietary Unify platform. Unify’s device data management system is the Tapad Device Graph and contains one billion devices “unified by Tapad™.” RichRelevance ranks #1 for personalization in both the US and EMEA, and continually introduces new strategies and capabilities that turn data into a differentiated consumer experience for more than 175 leading retailers and brand across the globe.
“Tapad and RichRelevance share a commitment to a consistent, unified customer experience that benefits brands and consumers,” said Tapad CEO, Are Traasdahl. “The combination of Tapad’s cross-device data and RichRelevance’s personalization infrastructure provides exciting new opportunities for brands to talk to target audiences at the right time, in the right place and in the way that is most relevant to each consumer.”
About Tapad
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. The company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami and San Francisco. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.”
Consumer electronics site Komplett is deploying RichRelevance to help it deliver a more tailored experience for its customers. Komplett will use RichPromo to customise web content and deliver personalised daily deals for customers; and RichRecs to up-sell and cross-sell merchandise.
When discussing the role mobile plays in the retail experience, one word crops up again and again – omnichannel. Most retailers now realise that mobile, ‘big web’ and physical stores don’t exist in isolation. Customers research online and buy in store, just as they research and compare prices on their phone in store, before deciding whether to buy there and then or go somewhere else, digitally or physically, to get the item cheaper.
San Francisco, CA – July 15, 2014 –– RichRelevance®, the global leader in omnichannel personalization, will join Build.com at the 2014 Shop.org Online Merchandising Workshop for a general session presentation on Lessons Learned in Data-Driven Personalization.
The highly interactive session will cover the most pressing topics in personalization today, ranging from data quality and success metrics through merging multiple data sources to create a single view of the customer. Attendees will leave with immediately applicable insights and best practices based on RichRelevance’s personalization expertise and Build.com’s direct experience in using data to deliver content and products relevant to the individual user.
“Personalization represents the next great competitive leap for internet commerce,” said Chase Westlye, Personalization Lead at Build.com who will lead the session alongside RichRelevance Vice President of Strategy Jake Bailey. “The combination of impression, click, and sale data affords retailers an opportunity to personalize the shopper experience by delivering content and products relevant to the individual user – and we have done just that at Build.com.”
“Omnichannel personalization and a single view of the customer are emerging as a critical retail imperative,” Bailey added. “I’m honored to join Chase and Build.com to share the cutting-edge of using data to deliver new kinds of real-time experiences to customers.”
The presentation will be held on Tuesday, July 22 at 1:15 pm Pacific Time at the Terranea Resort in Rancho Palos Verdes, California. More information on the session, as well as the sold-out 2014 Shop.org Online Merchandising Workshop, is available here.