Le retour aux fondamentaux du commerce, ou la chute attendue des frontières entre e-commerçants et retailers
Si, il y a peu, les données de personnalisation client en e-commerce consistaient en un simple questionnaire de renseignements, elles se sont aujourd’hui considérablement enrichies et débordent désormais très largement des champs du formulaire. Sur les mobiles, sur les réseaux sociaux ou bien sur les objets connectés qu’il est désormais possible de porter en permanence sur soi. Des données qui permettent de proposer, à la bonne personne et au bon moment, le produit ou le service adéquat, quasiment en temps réel. Des données qui, contre toute attente, entraînent la fusion progressive entre des e-commerçants devenus ex-pure-players, et des retailers qui proposent d’acheter sur Internet.
My experience with Jeff Bezos changed me forever.
In 2003, Amazon hired me directly out of Stanford. I initially turned down six separate offers until management coaxed me into running the company’s Customer Behavior Research group focused on data-mining research and development. Upon arrival in Seattle, I was bounced around from one manager to another, including working directly with Bezos himself.
Get inside the mind of the world’s top marketing professionals. In 20 questions we find out what they love most about their job, what their biggest achievements are… and what keeps them awake at night. Read ‘The CMO Files’…
Name: Diane Kegley
Organisation: RichRelevance
Job title: Chief Marketing Officer
Location: San Francisco, CA
The concept of personalisation has its roots in the local stores of old, when the shopkeeper knew each and every one of his customers intimately. It was with this knowledge that he was able to tailor his service and offerings to each of his shoppers, ensuring that their preferred products were always in stock and even recommending new goods based on their preferences.
From this weekend Royal Mail will trail a Sunday delivery service, as well as opening 100 of its collection offices, starting within the M25 motorway.
The pilot scheme will see offices open from 12pm to 4pm, with the postal firm aiming to make it easier for shoppers who are not at home through the week to collect their online purchases.
Around 100 Royal Mail offices will open their doors this Sunday while customers in the South East will also be receiving parcels through their doors.
The pilot scheme will take place in London and parts of the South East, with customers able to collect parcels from about 100 offices, while deliveries will be made to addresses within the M25 motorway.