Shoppers less irritated by ‘Christmas Creep’

Although most Americans are still irritated to see holiday items appear in the store alongside Halloween goodies and don’t like stores being open on Thanksgiving, attitudes are beginning to change.

That’s according to RichRelevance’s third-annual Holiday Shopping Survey, which finds that 63% of consumers are annoyed or very annoyed when holiday items appear in the store before Halloween – down from 71% in 2014. In addition, 55% are annoyed or very annoyed when stores open on Thanksgiving Day, down from 65% in 2014.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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