How virtual reality can be used in retail

Virtual Reality (VR) opens a whole new world to brands, and retailers in particular, regarding personalisation and customer engagement. This article explores how retailers are using VR to personalise the in-store experience for shoppers.

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This post was written by Matthieu Chouard

ABOUT Matthieu Chouard
Matthieu Chouard brings more than 20 years of regional and global leadership and sales experience in enterprise analytics, CRM, ecommerce, content management and database services to RichRelevance. Most recently, he served as Vice President of Sales at SAP, where he headed up the global analytics software team across the EMEA and APAC regions. Matthieu has also held various senior management roles at KXEN (acquired by SAP in 2013), Cameleon Software (acquired by Pros in 2013), OpenText, Netonomy, and Netscape, where he led regional and global teams to great success. As Vice President and General Manager, Chouard will be responsible for running the company’s EMEA operations, including its development, infrastructure, product management, marketing, sales, services and partnerships functions. He will be leading the company’s rapid EMEA expansion and helping the company meet the region’s rising demand for data-driven personalisation and omnichannel retail. Matthieu received his Masters in Economic Sciences from Université Panthéon Assas (Paris II) and his diploma in Architecture from Ecole d'Architecture de Paris-Malaquais.
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