Retailers are using a 'creepy' method to keep tabs on customers

The retail industry is struggling, especially as consumers shift to shopping online.

A Morgan Stanley report from May claimed that by 2020, Amazon would hold 19% of the apparel market share.

Retailers are desperately trying to figure out how to salvage sales and get people into their stores.

One way they’re doing that is by trying to making shopping more “personal” and tech-savvy.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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