Toys R Us announces Thanksgiving Day opening

Toys R Us stores nationwide will open at 5pm on Thanksgiving Day and stay open until 11pm on Friday, the company announced in a statement. Other retailers that have announced Thanksgiving Day openings include Macys Inc. M, -0.34% and Sears Holdings Corp. SHLD, +0.08% which open at 6pm. REI will not only remain closed on Thanksgiving Day, but will also be closed on Black Friday, and is encouraging others to “go outside and play instead” through a hashtag, #OptOutside. Research conducted by RichRelevance found that 64.5% of respondents “hate” or “dislike” the practice of stores opening on Thanksgiving. RichRelevance, which works with retailers on customer personalization programs, surveyed 1,000 Americans for its findings.

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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