Search, Human-Like Retailers, Connecting Online With Offline Experiences

It’s a wacky world when some retail stores will open Thanksgiving Day and others will close the day after. Sports retailer REI recently announced that it would close for Black Friday, the day after Thanksgiving — the day that most retailers hope will become their biggest sales day of the year. It will likely create more loyal customers that will find their way to the Web to search and buy.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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