Retailers meet to learn how to keep customers clicking

Shopping is becoming even more high tech, and those who can personalize the experience through the click of a mouse will leave those who can’t in the dust.

The merging of technology and data can boost retailers’ profits, draw customers, increase brand awareness, and instill loyalty. That was the recurring message at the Digital Summit hosted by the National Retail Federation here this week.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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