In Review?

Fall conference season is in full swing, and last week’s is always one of the biggest of the bunch. Partner Nikki Baird and I spent two solid days in Philadelphia to take it all in. And normally that would be easy to report out.

But here’s the thing. It was hard to get a read on the true feel of this year’s show. I’d be remiss to comment on the content of the conference portion of, as both Nikki and I were only able to catch the opening day keynote session, featuring QVC’s Mike George. It was an excellent conversation to listen in on, and if it was any indicator of the rest of the agenda, proves NRF’s commitment to seriously upping the content portion for all of its events in recent years.

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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