Nordstrom And Neiman Marcus Named ‘Omnichannel Leaders’ In L2 Report

Retailers across product categories are focusing strategically on integrating their business divisions and improving their omnichannel customer experiences.

Of all retail players, L2 spotlighted Nordstrom and Neiman Marcus as omnichannel leaders in a new report. The research firm also highlighted other industry players for their efforts. In the luxury category, Gucci and Louis Vuitton had significant omnichannel gains in 2015, largely driven by their e-Commerce efforts. Mass retailers Walmart and Best Buy, meanwhile, were recognized for their efforts to drive in-store traffic and engagement.

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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