In-store personalisation: is it creepy or cool?

Survey of UK shoppers reveals Londoners are most open to digital enhancements to shopping experiences, while people in Yorkshire are the most creeped out

Almost three quarters (72%) of UK consumers find personalisation of product recommendations based on purchasing habits a “cool” capability when shopping.

British shoppers also welcome location-based personalisation in store, with over six in ten (63%) welcoming a mobile personalised map showing item locations and efficient store paths to help them navigate stores more conveniently.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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