Media Post – 74% of Mobile Shoppers Fine with Not Being Identified in a Store

The challenges in serving mobile shoppers are almost too numerous to count. But then again, so are the opportunities.

As marketers and mobile innovators ponder how many ways they can create a highly personalized experience for an in-store mobile shopper, those consumers seem to have some unwritten rules of their own about what they will accept.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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