Business Reporter – Three quarters of shoppers think facial recognition technology is ‘creepy’

Nearly three quarters of consumers think technology that uses facial recognition to recommend relevant products is “creepy”, according to a new study.

73 per cent of those surveyed by RichRelevance were creeped out by the technology.

A similar number – 74 per cent – thought it was creepy for a salesperson to greet them by name after receiving a notification from their mobile phone signal upon entering the store.

And 75 per cent felt uncomfortable with technology that uses facial recognition to detect a high-value shopper and inform a sale associate.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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