The Drum – lays out plans to become 'ultimate' destination for lingerie in personalisation push

Lingerie e-commerce business has made a play to become the “ultimate” online destination for lingerie and swimwear as it implements a new personalisation strategy.

The brand is working with omnichannel personalisation company RichRelevance to deliver shopper-specific, data-driven product recommendations for each customer interaction across any channel. The idea is that will then be able to dynamically up-sell and cross-sell merchandise to increase sales and average order value, while creating a more engaging overall shopping experience for consumers.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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