Fierce Retail – RichRelevance names Mahesh Tyagarajan, John Dickson to executive team

Omnichannel personalization company RichRelevance announced that it is naming two new executives with the aim of building out its data, analytics and retail personalization expertise. Mahesh Tyagarajan (right) will become chief product officer, while John Dickson has been named VP of client services.

Tyagarajan joins the company from Walmart, where he was head of the global e-commerce platform at Walmart Labs and drew up the roadmap for modernization of its retail technology systems. Before that, he filled product, architecture and engineering roles at Ticketmaster, PayPal, eBay, DemandTec and Netscape. In his new position, he will take charge of product strategy and management, engineering and cloud operation, and infrastructure.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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