Dallas Business Journal – Dallas shoppers average more than $200 online on Thanksgiving

More than a quarter of online sales in Dallas on Thanksgiving Day were made via mobile devices with the average online ticket surpassing $200, according to new information released by RichRelevance.

The San Francisco-based company used data that viewed shopping behavior from 100 websites on Thanksgiving Day. In Dallas, mobile sales accounted for 25.7 percent of total sales, while in Houston’s accounted for 22.2 percent and Austin’s accounted for 15.8 percent.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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