1-to-1 Media – Six Tips to Prevent Big Data From Bogging You Down

Big Data is giving organizations the ability to acquire a lot of actionable insights. But with so much data in hand, some companies are overwhelmed. Experts share six tips to stop the Big Data overload.

It is no secret that the amount of data is growing exponentially. According to EMC, the digital universe is going to grow to more than 40,000 exabytes by 2020. The number alone is intimidating. Making the most of data can be even more daunting.

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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