RichRelevance Announces Agreement to Acquire Assets of Analytics Innovator Precog

Precog deal brings team of top engineers with deep pedigree in open source technology and analytics to company

San Francisco, CA – Aug. 14, 2013 – RichRelevance, the global leader in omni-channel personalization, today announced that it has agreed to acquire assets of Precog, an analytics technology company based in Boulder, Colorado. Developed by veteran technologists with significant contributions to the open source community, Precog provides an advanced platform that helps companies store, integrate and analyze large volumes of modern, semi-structured data. As part of the deal, Precog CEO John De Goes, a noted software architect and graduating member of Boulder’s 2011 TechStars, as well as Precog’s entire team of senior engineering leaders, have joined RichRelevance.

The announcement follows RichRelevance’s May 2013 acquisition of Sweden-based Avail, which unified the companies’ expertise and created the undisputed global market leader in personalization for retail.

“Precog is a cutting-edge company with phenomenal engineering talent,” said David Selinger, CEO of RichRelevance. “As we look to the future, the Precog deal will be incredibly valuable as we continue to innovate new ways to turn data into measurable business value for our clients. We’re very excited to welcome the Precog team and look forward to their immediate contribution to our culture, technology and business.”

RichRelevance will be integrating Precog’s engineering team into data and analytics projects across research and product development. RichRelevance will retain and expand the Precog office in Boulder, in addition to its San Francisco headquarters, and offices in New York, Seattle, Boston, Chicago, London, Malmo, Munich and Paris.

“David and his team have built an amazing company and platform,” said De Goes. “Our companies share a vision of advanced analytics as the future of business, and a dedication to giving back to the broader technology industry. Our team is excited to join RichRelevance and continue building toward our shared vision.”

About RichRelevance
RichRelevance is the global leader in omni-channel personalization. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile. RichRelevance drives more than one billion decisions every day, and has delivered over $8 billion in attributable sales to its clients, which include Walmart, Marks & Spencer and Cdiscount. Recently, the company opened its cloud-based platform to allow clients to easily merge disparate data sources and build real-time applications tailored to their specific business needs. RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 10 offices around the globe. For more information, please visit

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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