RichRelevance Appoints Zach Koekemoer Chief Financial Officer

Accomplished financial executive brings 20 years of experience with high-growth technology companies

San Francisco, CA – Aug. 8, 2013 – RichRelevance®, the global leader in omni-channel personalization, today announced the appointment of Zach Koekemoer as Chief Financial Officer. A dynamic financial expert and seasoned leader with 20 years of experience driving performance of high-growth technology companies, Koekemoer has held executive positions at technology innovators including iPlay, Industrial Origami, WageWorks, @Road and others. In his new role, he will oversee and lead all aspects of the company’s financial operations as RichRelevance continues to rapidly expand across all lines of business.

Koekemoer joins as RichRelevance continues to expand its data and customer footprint. The company recently added datacenters in Stockholm, Sweden and Miami, FL; with another data center planned in Singapore, bringing their total number of datacenters worldwide to 11. The company has also integrated the recent acquisition of Malmo, Sweden-based Avail Technologies and continues to expand its business to serve a growing list of retailers and brands across the globe. RichRelevance currently ranks #1 for personalization in both the Internet Retailer 500 and Internet Retailer EU250, now with customers in 29 countries worldwide.

“Zach brings an outstanding pedigree in creating value through financial insight, executive leadership and strategic intelligence,” said David Selinger, CEO of RichRelevance. “He stands out as an operations-focused leader who can drive the financial maturation process – and has led organizations at every stage from funding through successful exits. He will be a tremendous asset as we move into our next phase of growth as the undisputed leader in data-driven personalization.”

Prior to joining RichRelevance, Koekemoer was the Chief Financial Officer at iPlay (acquired by iWin), a leading global innovator in the interactive games marketplace. In addition to its own iPlay-branded game sites, it also powered game sites for some of the world’s most recognized brands including Yahoo! Games, MSN Games, Orange (France Telecom), AT&T, Virgin and more. While at iPlay, Koekemoer oversaw the raising and completion of $22M in venture funding, as well as the integration of six acquisitions and the sale of the company’s Interactive/Connected TV business and its operations in China.

Prior to iPlay, Koekemoer served as Chief Financial Officer at Industrial Origami where he oversaw the analysis and reporting of the company’s financial operations, working hand-in-hand with the other members of the executive team. He also managed the company’s patent portfolio, which included 400 issued and pending applications, as well as successfully relocated the company from San Francisco, CA to Cleveland, OH.

He previously served as Vice President of Finance at WageWorks, where he grew the company’s revenue from $48M to $101M during his tenure. He has also held senior financial positions at @Road (acquired by Trimble Navigation) and Artisan Components (acquired by ARM Holdings).

A Certified Public Accountant, Koekemoer began his career at PricewaterhouseCoopers. He is a graduate of Stellenbosch University in South Africa.

“RichRelevance has cemented its position as #1 by offering an incredible data architecture, consistent product innovation and, most importantly, by providing ongoing, measurable value for their world-class customer base,” said Koekemoer. “The company’s team, technology and footprint are unmatched – and growing at a record pace. I am very excited to join David and RichRelevance as we expand the financial operations and structures necessary to continue to support the organization and its clients.”

About RichRelevance

RichRelevance is the global leader in omni-channel personalization. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile. RichRelevance drives more than one billion decisions every day, and has delivered over $8 billion in attributable sales to its clients, which include Walmart, Marks & Spencer and Cdiscount. Recently, the company opened its cloud-based platform to allow clients to easily merge disparate data sources and build real-time applications tailored to their specific business needs. RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 10 offices around the globe. For more information, please visit

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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