RichRelevance Appoints Diane Kegley as Vice President of Marketing

E-business pioneer and branding veteran to help RichRelevance drive thought leadership in customer experience and ecommerce strategy

San Francisco – October 30, 2009 – RichRelevance™, the leading provider of next-generation personalization and product recommendation tools for enterprise-class eCommerce sites, today announced that Diane Kegley has been appointed Vice President of Marketing. Kegley spent the last 20 years leading multichannel marketing, media and branding initiatives for companies like American Express, AOL, CNET, American Airlines, HP, Lockheed Martin, and Sprint. A renowned marketing veteran, Kegley will drive global demand and visibility for RichRelevance’s industry-leading product suite and guide thought leadership initiatives around key market themes that directly impact the company’s clients and partners.

“RichRelevance has enjoyed tremendous growth this year based on our ability to deliver measurable results for the world’s largest retailers,” said David Selinger, CEO of RichRelevance.  “We are very excited to gain Diane’s marketing acumen as we unveil significant innovations in the upcoming months and throughout 2010. Her combination of strategic insight and flawless execution will be essential as we redefine personalization around the multichannel customer experience.”

Prior to RichRelevance, Kegley served as President of SMA Global, a boutique market strategy and production company serving Fortune 500 clients and the public sector. Before that, she was Vice President and Chief Marketing Officer at Stanford Research Institute’s AtomicTangerine, where she led global branding, marketing, communications and partner relations. She was also Vice President of Marketing for CNET where she was instrumental in driving the company’s branding efforts and revenue strategies across multiple advertising sectors. While at CNET, Kegley created the “Guide to E-Business” series which served as a national educational strategy for advertising agencies and major brands on how to maximize marketing efficiencies online in the pioneering days of the Internet.

“eCommerce has reached a cross-roads and companies are looking to find the right technology and structure to integrate their offline and online activities in the most efficient and profitable way,” said Kegley. “I look forward to working alongside the extremely talented team at RichRelevance to help leading retailers balance the needs of their customers while navigating the ever-changing eCommerce landscape.”

RichRelevance, which publicly launched in April 2008, now serves more than 200 million recommendations each day on over 40 retail sites, including Sears and Wal-Mart. The company continues to rapidly expand its operations to keep pace with this tremendous growth, supporting client success while remaining laser focused on product innovation and excellence.  RichRelevance has doubled employee count in the past 6 months and recently announced the opening of its new Seattle office.  Kegley is the latest in a steady stream of talented executives who have joined RichRelevance from leading Internet and eCommerce companies such as,, Staples, eBay, PayPal and Key hires last year included Darren Vengroff, former Principal Engineer at, as Chief Scientist; Todd Pearson, former Vice President of Sales at PayPal, as Chief Customer Officer; Tyler Hoffman who most recently spent seven years building and running PayPal’s enterprise sales, as Vice President of Sales; and Jake Bailey, former Director of International Business and Director of Marketing at, as Head of Advertising.

About RichRelevance
RichRelevance is the leading provider of next-generation personalization and product recommendation tools for enterprise-class eCommerce sites, including, and The company’s suite of SaaS-based offerings, including RichRecs™, RichMail™, and MyRecs™, are easily integrated and drive a range of key performance indicators by enhancing the entire shopping lifecycle, from interception through engagement to re-interception. Built on the enRICH™ platform, RichRelevance products offer robust merchandiser control and employ over 40 different recommendation types with cross-placement optimization and a closed-feedback loop to display relevant, clearly-explained product recommendations. Founded and led by the former head of Amazon’s Personalization R&D team, RichRelevance is headquartered in San Francisco.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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