Internet Retailing – RichRelevance buys Avail for an undisclosed sum

RichRelevance has bought online merchandising platform provider Avail for an undisclosed sum, in a deal announced this week.

RichRelevance, the San Francisco-based provider of dynamic personalisation, says the move to buy Swedish Avail gives it a global presence and makes it the market leader in personalisation for retail.

“The combination of RichRelevance and Avail brings tremendous value to our clients in the EU and around the world,” said David Selinger, chief executive of RichRelevance (pictured). “Global retail is undergoing a sea change and there has never been a more exciting or interesting time to be in the retail sector. Tremendous shifts in consumer behavior have put pressure on retailers to adopt new high-impact strategies driven by technology, data and measurement. This acquisition rounds out our ability to support the complete topography of our retail partners’ needs in the EU and across the globe.”

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