CNBC – Social Media and Retail: A Sign of Things to Come?

By Christina Scolaro | Big Data Download – Fri, Apr 12, 2013 11:56 AM EDT

Social media sites still play a role in only a small portion of online retail sales, but even in the early going merchants can learn a thing or two about what motivates social media users to make a purchase, and why.

A study from software company RichRelevance analyzed 1.5 billion shopping sessions from November 2012 to April 2013. Sessions are defined as clicks that come from a social networking recommendation—users that went to a retailer’s website through Facebook or Pinterest, rather than originating from the retailer itself.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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