iMedia Connection — "Measuring Retail Advertising"
How do you measure ROI in retail advertising? Jake Bailey, VP of Product Marketing and Solutions at RichRelevance, explains how in iMedia Connecetion.
Brian Leinbach, SVP, Systems Development and Field Services for Macy’s, recently said “90% of our customers research online at least occasionally before purchasing in a store.” As consumers conduct this research, there’s no more powerful place to target them with advertising than on retail websites where they’re researching product information, reading peer reviews, and planning their offline shopping trip.
