Matalan’s new personalisation initiative with RichRelevance makes fashion sense

Matalan customers now receive relevant, meaningful product recommendations when they shop online

Reading, UK — 24 August 2012— RichRelevance®, the leading provider of dynamic e-commerce personalisation for the world’s largest retailers, today announced that Matalan, a fashion-forward apparel and homeware goods retailer, joins John Lewis and Marks & Spencer on its list of leading British retail customers. Matalan implemented RichRelevance to deliver dynamic e-commerce personalisation on its site with the specific goal of increasing merchandising control and extending its personalisation across multiple channels.

By integrating RichRelevance’s personalisation technology online, Matalan is able to analyse shopping behaviour and affinities alongside data on relationships between products, product categories, brands and attributes, offering every customer a unique and personalised experience. Recommendations are based on shopping patterns such as past view or purchase behaviour and adjust dynamically to ensure that each customer is presented with products that are highly relevant and meaningful. The retailer also uses fashion-relevant messages such as “customers with similar style also viewed” to engage their customers. RichRelevance’s approach to personalisation is the only one on the market that facilitates competition among 100 independent algorithms (recommendation types) and then determines, in real time, which algorithm is best matched to a particular customer’s needs at a specific place and time.

“Personalisation enables us to build trust and loyalty with our customers, by providing an experience that is dynamically tailored for them. Having worked with other personalisation providers, I can attest to the fact they are not created equally. With RichRelevance, we gained increased flexibility in merchandising controls and in-country support,” said Andrew Scott, Head of eCommerce and International at Matalan. “We have been very impressed with the initial results of the implementation and I am confident that our partnership with RichRelevance will continue to grow as we grow.”

“It is a very strategic move for Matalan to implement a personalisation initiative. Matalan’s unique offer is to provide customers with on-trend fashion at competitive prices. When product prices are low, increasing AOV is one of the most efficient ways to enhance revenue. Personalised recommendations are extremely effective for driving up AOV and we’ve seen significant results with this implementation since launch,” said Darren Hitchcock, vice president of UK and Europe, RichRelevance. “We are delighted to partner with Matalan on this initiative and to be able to name the brand as our first British fashion retailer.”

About Matalan

Matalan is the UK’s leading out of town fashion and homeware retailer and operates through 217 stores in the UK, an e-commerce platform and 9 overseas franchise stores. Shopping at Matalan offers outstanding quality at prices that are simply unmatched elsewhere. By buying direct from the manufacturer and having convenient out of town stores with low overheads, Matalan is able to offer unbeatable value for money.

Matalan offers something for all the family. With an average 30,000 sq. ft per store, Matalan’s product range offers a comprehensive selection of quality homewares, ladies’, men’s and children’s clothing and footwear – all under one roof. Matalan’s in-house design teams work to create a broad range of product to suit every need and differing tastes. With the latest key looks for the season, customers can choose from a range of in-house brands like Be Beau, Et Vous, Rogers & Rogers, 24:7 and Denim 73.

About RichRelevance

RichRelevance delivers over 850 million product recommendations daily, powering the personalised shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Marks & Spencer, John Lewis, Walmart, Sears and Target. Founded and led by the e-commerce expert who helped pioneer personalisation at, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than £3.5 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in London, New York, Seattle and Boston. For more information, please visit

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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