RichRelevance Chief Scientist to Present on RecLab Project at CaRR 2011

Darren Vengroff to detail RichRelevance’s new open source project designed to spur innovation in retail personalization at top recommender conference of the year

San Francisco, CA – Feb. 9, 2011 –– RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced that Chief Scientist, Darren Vengroff, has been selected to speak at IUI2011 Workshop on Context-awareness in Retrieval and Recommendation (CaRR) on February 13 in Palo Alto, California. Vengroff will debut his peer-reviewed paper entitled “RecLab: A System For eCommerce Recommender Research with Real Data, Context and Feedback” at a 12:30 pm PST general session open to all conference attendees. The paper will discuss how RecLab, a new open source project headed by Vengroff, enables academics, researchers and developers to dynamically test and validate their recommendation algorithms in a live e-commerce environment to spur industry innovation. Following the presentation, the paper will available for download from the ACM Digital Library.

“Context is a hot topic in recommender systems these days, and justifiably so,” said Vengroff. “What we recommend to a shopper in one context, such as when they are browsing, can and should be very different than what we recommend once they have already chosen an item and are on the shopping cart page. RecLab supplies a wide variety of context information, in the form of where users are on the site, where they have been in the past, what they have searched for and purchased, to how they reacted to past recommendations, just to name a few. CaRR 2011 offers an exciting opportunity to formally introduce RecLab to the research community.”

The CaRR Workshop attracts leading researchers and academics from around the globe. The conference aims to involve the recommendations community in an active discussion in order to find new, creative ways to handle context-awareness. The workshop is especially intended for researchers working on multidisciplinary tasks who want to discuss problems and synergies. For more information on the program and for further details, please visit:

About RichRelevance
RichRelevance powers personalized shopping experiences for the world’s largest and most innovative retail brands, including Wal-Mart, Sears, and others. Founded and led by the e-commerce expert who helped pioneer personalization at, RichRelevance helps retailers increase sales and effectively monetize site traffic by providing the most relevant products, content and offers to shoppers as they switch between web, store and mobile. RichRelevance has delivered more than $1 billion in attributable sales for its clients to date, and is accelerating these results with the introduction of a new form of personalized advertising called shopping media which allows brands to engage shoppers where it matters most – at the point of purchase on the largest retail sites in world. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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