MarketingWeek— “How Facebook preferences can help sales – not just for Amazon”
by Darren Vengroff, chief scientist, RichRelevance
Amazon and Facebook made headlines with the new application that allows shoppers to receive product recommendations based on their Facebook preferences (“Likes”).
Combining accounts with an application such as this, whether specific to Amazon or to other retailers, has the potential to create a compelling hybrid of social networking and shopping that creates value for both shoppers and retailers.
